Lakeside Aesthetics — New Website & SEO Launch
A full website redesign and SEO program that helped Lakeside Aesthetics double organic traffic and establish a premium brand presence in a competitive market.
Visit Live Site
+112%
Organic Traffic Growth
+78%
Consultation Requests
Top 3
Local Rankings (5 procedures)
Case Study
The Challenge
Lakeside Aesthetics had a dated website with no clear conversion path and little visibility in local search results. Their primary competitors had invested heavily in digital presence, leaving Lakeside struggling to attract new consultation requests despite strong patient satisfaction scores.
Our Approach
We audited the existing site architecture and competitive landscape, then designed a premium site experience built around high-intent procedure pages. Each page was optimized for local SEO with structured data, patient-friendly content, and clear calls to action. A consultation request flow was built directly into each procedure page to reduce friction.
The Results
Within six months of launch, organic traffic increased 112%, consultation form submissions grew by 78%, and the practice ranked in the top three Google results for its five highest-priority procedures. The practice has since expanded and attributed the growth directly to the new digital presence.
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