Exploring the Advanced TV Ecosystem: Options for Amplified Targeting
TV and digital media consumption are on the rise, particularly right now as social distancing and self-isolation takes hold across
April 1, 2020
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Campaign Creation And Production
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Level the Competitive Landscape for Your Health System
Bring your local market into focus with data-driven insights During my career as Vice President of Marketing for a large
February 21, 2020
The Secret Behind Share of Voice
What does your voice say in 8 seconds? With brands vying for consumer attention, a clear strategy for share of
June 11, 2018
From Brand Challenger to Brand Leader
Three Strategies for Hospitals to Take the Lead Like any competitive environment, hospital markets include two key types of players:
December 20, 2016
The Dynamic Between Share of Voice & Share of Market
An Infographic for Hospital Marketers Share of voice is a critical metric for consumer marketing. Quite often, when hospitals evaluate
July 11, 2016
Breaking Through the Noise
Optimize your share of voice to grow market share As a hospital marketing leader, you know how noisy the competitive
June 13, 2016
Healthcare Marketing & the Sandwich Generation
How to Reach Consumers Who Make Healthcare Decisions for Many Like most wives and mothers, I have a say in
February 25, 2016
Color Psychology in Healthcare: Choosing the Right Colors to Represent Your Healthcare Brand
In marketing, as in life, first impressions matter. Research shows it only takes about 90 seconds for a customer to
December 7, 2015
How Competitors Can Fine-Tune Your Advertising Strategies
Must-Have Information for Effective Hospital Marketing What advertising messages are being launched in my local market? What do those creative
October 12, 2015
Healthcare Marketers: Step Outside Your Comfort Zone
“I solemnly swear to not do dumb stuff around trains.” Melbourne Australia’s Metro Trains is here to tell you not
September 21, 2015
Exploring the Advanced TV Ecosystem: Options for Amplified Targeting
April 1, 2020
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TV and digital media consumption are on the rise, particularly right now as social distancing and self-isolation takes hold across the country. Advanced TV, which has been steadily growing in popularity for the past few years, is well poised to help consumers fill their time and escape from topics like COVID-19 and the 2020 election
Level the Competitive Landscape for Your Health System
February 21, 2020
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Bring your local market into focus with data-driven insights During my career as Vice President of Marketing for a large academic medical center, we were considered a marketing machine. As the market leader, we owned share of voice and grew our share of market year after year, consistently outpacing our competition in customer engagement. As
The Secret Behind Share of Voice
June 11, 2018
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What does your voice say in 8 seconds? With brands vying for consumer attention, a clear strategy for share of voice in market is critical. Studies show the average consumer is exposed to up to 10,000 brand messages a day, and the average person’s attention span is now just eight seconds. What does your brand
From Brand Challenger to Brand Leader
December 20, 2016
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Three Strategies for Hospitals to Take the Lead Like any competitive environment, hospital markets include two key types of players: Brand Leaders – The most dominant or recognizable brand in the market typically enjoys the greatest market share. Also known as a market leader, a brand leader usually drives the largest profit margins, making this
The Dynamic Between Share of Voice & Share of Market
July 11, 2016
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An Infographic for Hospital Marketers Share of voice is a critical metric for consumer marketing. Quite often, when hospitals evaluate share of voice and competitive positioning in the context of the full competitive landscape, they find their ad spend is not enough. Why? Because increasing share of voice is essential to market share growth. For
Breaking Through the Noise
June 13, 2016
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Optimize your share of voice to grow market share As a hospital marketing leader, you know how noisy the competitive landscape can be. As the industry shifts toward a consumer-centric healthcare marketplace, it seems every hospital and health system is vying for the same patients—and they all have advertising dollars devoted to buying the largest
Healthcare Marketing & the Sandwich Generation
February 25, 2016
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How to Reach Consumers Who Make Healthcare Decisions for Many Like most wives and mothers, I have a say in all healthcare decisions for my husband, my teenager, and myself – but my influence doesn’t end there. As my 80-something mother becomes increasingly reliant on loved ones to take the reins for her well-being, I
Color Psychology in Healthcare: Choosing the Right Colors to Represent Your Healthcare Brand
December 7, 2015
No Comments
In marketing, as in life, first impressions matter. Research shows it only takes about 90 seconds for a customer to form an opinion about a product—and a surprising percentage of his or her assessment (62-90%) is based on colors association with the product. When it comes to healthcare branding and marketing, color psychology is an
How Competitors Can Fine-Tune Your Advertising Strategies
October 12, 2015
No Comments
Must-Have Information for Effective Hospital Marketing What advertising messages are being launched in my local market? What do those creative campaigns claim, show and say? What share of voice (SOV) do they hold and what is their reported market spend? In my former roles as a healthcare advertising professional and VP of Marketing for a
Healthcare Marketers: Step Outside Your Comfort Zone
September 21, 2015
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“I solemnly swear to not do dumb stuff around trains.” Melbourne Australia’s Metro Trains is here to tell you not thinking about train safety is dumb. The campaign, Dumb Ways to Die, pulls no punches and gets the message across loud and clear. Instead of using traditional messages to promote train safety, the creators of