How Can Directory Listings Help My Online Presence?
If you’re currently working with a marketing professional, or have previously partnered with any sort of online guru, there’s a
August 2, 2017
News and Insights
Market Share Analysis
Stay up to date on important industry topics with our latest news, blogs, and more.
Strategy, Culture and Brand: The Unbreakable Link for Success in Healthcare Marketing
Effective leaders recognize that business strategy, culture and brand strategy are inseparable. The ability to link these three core components
May 22, 2017
Consolidation and Integration Require New Brand Strategies for Healthcare Companies
As healthcare industry leaders look to increase efficiency, grow market share, improve outcomes, and meet consumer expectations for health and
April 25, 2017
What Differentiates a Healthcare Market Leader? One Word: Strategy
The healthcare industry is undergoing radical and disruptive change, creating unique opportunities for healthcare organizations to “think differently” and establish
February 28, 2017
Reflections on 25 Years of Leading and Living with Authenticity
Dobies Health Marketing started in 1992 with the goal of creating healthier brands for our clients. Twenty-five years later, we
February 1, 2017
How accepting online payments are impacting your practice, and your bottom line
Online payments are revolutionizing how hospitals and practices get paid. While its clear that online payment processing allows medical practices
December 11, 2016
October is National Cyber Security Awareness Month
Since 2004, National Cyber Security Awareness Month, or NCSAM, has helped to promote and encourage protection of all online assets
October 14, 2016
Three Solutions for Navigating Market Changes in Healthcare
No other industry has seen quite the magnitude of change as healthcare. Today, nearly every facet of the industry is
September 1, 2016
How to post Section 1557 information to your medical or dental website
Need Help with Section 1557 Compliance? At Practis, we’re getting many questions on this and are here to help. Here
August 19, 2016
Complying with Section 1557 – What Do I Need to Add to My Website?
Healthcare entities will need to update their website by October 16, 2016 to comply with Section 1557 Section 1557 is
August 16, 2016
How Can Directory Listings Help My Online Presence?
August 2, 2017
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If you’re currently working with a marketing professional, or have previously partnered with any sort of online guru, there’s a high chance that you’ve heard the term NAP used. In a nutshell, your NAP is just describing what information is being found online about your business. More specifically, it’s your Name, Address, and Phone Number.
Strategy, Culture and Brand: The Unbreakable Link for Success in Healthcare Marketing
May 22, 2017
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Effective leaders recognize that business strategy, culture and brand strategy are inseparable. The ability to link these three core components together from the top-down is critical to creating and maintaining a successful healthcare brand. Strong brands demonstrate true alignment of the company’s rational and logical business strategy with its emotional and human culture. In other
Consolidation and Integration Require New Brand Strategies for Healthcare Companies
April 25, 2017
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As healthcare industry leaders look to increase efficiency, grow market share, improve outcomes, and meet consumer expectations for health and life services, many are finding solutions through consolidation and integration. Predictably, when organizations join forces, they experience a cultural transformation that affects all aspects of the company, including its brand. At a pivotal time like
What Differentiates a Healthcare Market Leader? One Word: Strategy
February 28, 2017
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The healthcare industry is undergoing radical and disruptive change, creating unique opportunities for healthcare organizations to “think differently” and establish market positions through innovative new approaches. There has never been a more critical time to lead with a clear and distinctive strategy, and by doing so, dominate in market. Developing a market strategy requires a
Reflections on 25 Years of Leading and Living with Authenticity
February 1, 2017
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Dobies Health Marketing started in 1992 with the goal of creating healthier brands for our clients. Twenty-five years later, we are proud to serve as a thought leader and trusted strategic consult in the ever-changing healthcare environment. Over the years, I have identified attributes that have allowed our firm to succeed and flourish. I have
How accepting online payments are impacting your practice, and your bottom line
December 11, 2016
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Online payments are revolutionizing how hospitals and practices get paid. While its clear that online payment processing allows medical practices and hospitals to get paid sooner, the benefits go much deeper. Online payments can positively impact your workflow, improve cash flow and support growth.
October is National Cyber Security Awareness Month
October 14, 2016
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Since 2004, National Cyber Security Awareness Month, or NCSAM, has helped to promote and encourage protection of all online assets and infrastructures for businesses and individuals. With constant technological advances coming to the healthcare industry, the need for online security is more important than ever before.
Three Solutions for Navigating Market Changes in Healthcare
September 1, 2016
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No other industry has seen quite the magnitude of change as healthcare. Today, nearly every facet of the industry is radically transforming as our core business focus shifts from illness to prevention. Providers and vendors are forced to transform their practices as they secure a meaningful role in the industry. As I recently shared in
How to post Section 1557 information to your medical or dental website
August 19, 2016
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Need Help with Section 1557 Compliance? At Practis, we’re getting many questions on this and are here to help. Here are a few tips on what Section 1557 is, what you need to do to get your website in compliance and a few tools to help with the process.
Complying with Section 1557 – What Do I Need to Add to My Website?
August 16, 2016
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Healthcare entities will need to update their website by October 16, 2016 to comply with Section 1557 Section 1557 is the nondiscrimination provision of the Affordable Care Act. It states that individuals cannot be subject to discrimination based on their race, color, national origin, sex, age, or disability. Section 1557 has been in effect since