Healthcare Marketing in the Age of AI Answer Engines and Local Search
The rules of digital visibility are changing fast, and for hospitals and medical/specialty practices, staying ahead means rethinking what it means to…
August 4, 2025
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5 Hearing Aid Blog Topics To Boost Appointments
The Power of the Well-Built Blog Well-built blog catalogs are time-consuming. They’re also essential if you want your audiology website
February 20, 2024
Should You Use Stock Photos on Your Plastic Surgery Website?
If you’re just starting on your plastic surgery website design project or simply shopping design agencies, some of the first things to
August 11, 2022
Does Your Medical Practice Website Have FAQ Pages?
Let me start out by saying, the title of this blog post is a question, you opened it and hopefully
December 17, 2021
Reasons to Start Recording: The Benefits of Video Marketing for Plastic Surgeons
What most of your potential patients are looking for is reassurance. They want to choose a plastic surgeon who will
January 5, 2021
The Medical Search Engine Optimization (SEO) Cheat Sheet
Are you struggling to get new patients in the door of your audiology clinic or ENT practice? Search engine optimization
December 9, 2020
What’s Wrong With Being #1 On Google?
What’s the number one thing clients focus on once their website is up and running? I bet you know… It’s
April 12, 2019
Why Most Medical SEO Doesn’t Attract Patients
Tired of looking at an empty waiting room? What’s the fastest way to get more appointments? It’s to attract more
August 25, 2018
4 Ways Google Can Bring You More Patients
Is your calendar looking a little empty? What IS the secret to filling your waiting room with new patients? It’s
January 2, 2018
Healthcare Marketers: Develop a Digital Content Strategy to Enhance Your Online Presence
This week in our Healthcare Branding Series, let’s focus on the importance of digital content strategies. The meteoric rise of
January 29, 2015
Healthcare Marketing in the Age of AI Answer Engines and Local Search
August 4, 2025
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The rules of digital visibility are changing fast, and for hospitals and medical/specialty practices, staying ahead means rethinking what it means to…
5 Hearing Aid Blog Topics To Boost Appointments
February 20, 2024
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The Power of the Well-Built Blog Well-built blog catalogs are time-consuming. They’re also essential if you want your audiology website to stand out. Patients looking for an audiologist in their area need to know you’re knowledgeable and attuned to their needs. A thoughtful, high-quality blog instills trust, empowers readers, and inspires them to act. If
Should You Use Stock Photos on Your Plastic Surgery Website?
August 11, 2022
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If you’re just starting on your plastic surgery website design project or simply shopping design agencies, some of the first things to consider are the assets that will be included in your new website design. Primary assets are website content (including stock photos, before & after photos) and anything else that the site will be based around.
Does Your Medical Practice Website Have FAQ Pages?
December 17, 2021
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Let me start out by saying, the title of this blog post is a question, you opened it and hopefully are reading it carefully right? Questions are what the internet has evolved into. Google’s algorithms are advanced, Alexa is right there to answer questions you speak aloud, the internet is chocked full of all kinds
Reasons to Start Recording: The Benefits of Video Marketing for Plastic Surgeons
January 5, 2021
No Comments
What most of your potential patients are looking for is reassurance. They want to choose a plastic surgeon who will make them feel comfortable, provide a safe and warm environment, and deliver natural-looking, high-quality results. It’s easy for plastic surgeons and aesthetic professionals to lose sight of how big the decision can be for someone
The Medical Search Engine Optimization (SEO) Cheat Sheet
December 9, 2020
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Are you struggling to get new patients in the door of your audiology clinic or ENT practice? Search engine optimization (SEO) of your website can help. Medical SEO can increase the number of new patients who find your website and call to book appointments. But driving new patients to your website can be frustrating. If
What’s Wrong With Being #1 On Google?
April 12, 2019
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What’s the number one thing clients focus on once their website is up and running? I bet you know… It’s rankings. Most people want to be the first practice listed when someone does a search on Google or Bing. Tracking rankings can be addictive, especially if you’re near the top. But as SEO guru Neil
Why Most Medical SEO Doesn’t Attract Patients
August 25, 2018
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Tired of looking at an empty waiting room? What’s the fastest way to get more appointments? It’s to attract more patients to your website, which is obvious, but the real question is how do you do it. What actually works? You may have gotten a few if not a hundred calls from so-called SEO firms
4 Ways Google Can Bring You More Patients
January 2, 2018
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Is your calendar looking a little empty? What IS the secret to filling your waiting room with new patients? It’s the question that dogs every doctor. I think you already know the answer. It’s why you’ve got a website up and running, to get the word out and attract new patients. So why isn’t your
Healthcare Marketers: Develop a Digital Content Strategy to Enhance Your Online Presence
January 29, 2015
No Comments
This week in our Healthcare Branding Series, let’s focus on the importance of digital content strategies. The meteoric rise of the internet, social networks and mobile browsing has changed how healthcare consumers seek out information. For healthcare marketers to reach audiences with meaningful, helpful information when and where people are looking for it, it’s critical