April 21 – Not Your Average Google Update. Are you Ready?
Google is known for keeping people on their toes when it comes to algorithm updates. Now that websites have started
March 17, 2015
News and Insights
Social Media Marketing
Stay up to date on important industry topics with our latest news, blogs, and more.
Is SEO or PPC Better for your Website?
There has been a long-term debate on whether to opt for SEO or PPC are right for your website. While
March 11, 2015
March is Shared Decision Making Month – Healthwise eLinks
Keep your website content fresh and engaging with Healthwise E-links. The copy promotes timely health themes by highlighting topics in
March 9, 2015
Avoid Common Mobile Website Mistakes
Your site is mobile-friendly which means it’ll rank better and it meets all the requirements set by Google, right? Wrong!
March 3, 2015
Google announces it will rank mobile-optimized sites higher starting in April
Google is once again tweaking its search algorithm that will allow mobile-friendly sites to show up better in search results.
February 27, 2015
UroLift® Content Now Available
NeoTract has partnered with Practis, and its Encounter Health program, to provide patient education on enlarged prostate, or BPH.
February 24, 2015
Dominate Local Search Results with These Simple Tips
Since healthcare is local, search engine and social optimization for local intent is important. Find out how to dominate your
February 20, 2015
Things to Consider When Merging Medical Practice Websites
In the face of declining reimbursements, the ability to effectively compete, and the need to improve quality and lower costs,
February 17, 2015
7 Tips for Email Campaign Subject Lines
The open rate for emails depends greatly on the subject line. Subject lines need to be enticing without being too
February 17, 2015
Healthcare Marketers: Listen and Engage through Social Media to Learn About Your Audience
This week in our Healthcare Branding Series, let’s concentrate on the importance of listening and engaging with your social media
February 13, 2015
April 21 – Not Your Average Google Update. Are you Ready?
March 17, 2015
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Google is known for keeping people on their toes when it comes to algorithm updates. Now that websites have started to adjust to Panda and Penguin, Google is dropping another bomb on us. The April 21 deadline for rewarding mobile-friendly websites doesn’t have an official name yet, but we’re going to refer to it as
Is SEO or PPC Better for your Website?
March 11, 2015
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There has been a long-term debate on whether to opt for SEO or PPC are right for your website. While a great deal of the debate comes down to the goals, expectations and priorities of your business, it’s important to know the benefits and drawbacks of both SEO and PPC.
March is Shared Decision Making Month – Healthwise eLinks
March 9, 2015
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Keep your website content fresh and engaging with Healthwise E-links. The copy promotes timely health themes by highlighting topics in the Healthwise® Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails, newsletters, or any other
Avoid Common Mobile Website Mistakes
March 3, 2015
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Your site is mobile-friendly which means it’ll rank better and it meets all the requirements set by Google, right? Wrong!
Google announces it will rank mobile-optimized sites higher starting in April
February 27, 2015
No Comments
Google is once again tweaking its search algorithm that will allow mobile-friendly sites to show up better in search results.
UroLift® Content Now Available
February 24, 2015
No Comments
NeoTract has partnered with Practis, and its Encounter Health program, to provide patient education on enlarged prostate, or BPH.
Dominate Local Search Results with These Simple Tips
February 20, 2015
No Comments
Since healthcare is local, search engine and social optimization for local intent is important. Find out how to dominate your local competition in search engine rankings by following these simple tips:
Things to Consider When Merging Medical Practice Websites
February 17, 2015
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In the face of declining reimbursements, the ability to effectively compete, and the need to improve quality and lower costs, many smaller physician groups are merging to form larger, integrated multi-specialty group practices. In doing so, these new consolidated groups are faced with the need to rebrand, restructure and better manage their new online presence.
7 Tips for Email Campaign Subject Lines
February 17, 2015
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The open rate for emails depends greatly on the subject line. Subject lines need to be enticing without being too pushy for readers. Here are seven tips for making your email subject lines stand out among the rest:
Healthcare Marketers: Listen and Engage through Social Media to Learn About Your Audience
February 13, 2015
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This week in our Healthcare Branding Series, let’s concentrate on the importance of listening and engaging with your social media audience. To engage healthcare consumers who visit your website, you must know what types of content they want. If you’re unsure, try engaging them in various ways on social media, and listen to their feedback