Preparing for New Search Engine Features and Trends in Healthcare
When performing a routine search returns a feature that you never saw before, it can tip you off as to
January 20, 2021
News and Insights
What’s new at Onspire Health Marketing
Stay up to date on important industry topics with our latest news, blogs, and more.
Reasons to Start Recording: The Benefits of Video Marketing for Plastic Surgeons
What most of your potential patients are looking for is reassurance. They want to choose a plastic surgeon who will
January 5, 2021
January HealthLinks: Heart Health
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes
January 5, 2021
Adapt to Thrive – 3 Key Traits That Make The Difference
This past year has been both heartwarming and heart-wrenching. We’ve seen some practices not only recover from the COVID crisis
January 5, 2021
Healthy New Year’s Resolutions
After a tumultuous 2020, I am eagerly looking forward to the future. COVID-19 is still destroying lives and livelihoods, but
January 2, 2021
Is Audiology Dead or Dying?
It used to be that people in audiology were pretty upbeat. Lately, for some practices, the mood has shifted from
December 28, 2020
Your Practice’s Online Marketing Checklist for 2021
Yes, we know there’s still a few weeks left of 2020, and with what a year this has been, you’re
December 16, 2020
The Medical Search Engine Optimization (SEO) Cheat Sheet
Are you struggling to get new patients in the door of your audiology clinic or ENT practice? Search engine optimization
December 9, 2020
18 Easy Ways to Improve the Patient Experience
When you are considering improving the patient experience in your practice, think about this story. Improving your patient experience is
December 8, 2020
What Santa Knows About Hearing Aids and You Should, Too
What’s that ringing you hear at this time of year? For some, it’s just tinnitus acting up. But for most,
December 6, 2020
Preparing for New Search Engine Features and Trends in Healthcare
January 20, 2021
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When performing a routine search returns a feature that you never saw before, it can tip you off as to what new things that search engines like Google may be working on and how that new feature might impact your practice’s future presence in search. Here are a couple of new search features and trends
Reasons to Start Recording: The Benefits of Video Marketing for Plastic Surgeons
January 5, 2021
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What most of your potential patients are looking for is reassurance. They want to choose a plastic surgeon who will make them feel comfortable, provide a safe and warm environment, and deliver natural-looking, high-quality results. It’s easy for plastic surgeons and aesthetic professionals to lose sight of how big the decision can be for someone
January HealthLinks: Heart Health
January 5, 2021
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Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails,
Adapt to Thrive – 3 Key Traits That Make The Difference
January 5, 2021
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This past year has been both heartwarming and heart-wrenching. We’ve seen some practices not only recover from the COVID crisis but come back strong and have some of their best revenue-generating months ever. At the same time, we’ve seen a handful of practices go from profitable to struggling and, in some cases, shut their doors.
Healthy New Year’s Resolutions
January 2, 2021
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After a tumultuous 2020, I am eagerly looking forward to the future. COVID-19 is still destroying lives and livelihoods, but vaccines have arrived and our healthcare workers finally have hope. It’s that kind of hope that renews one’s belief in what’s possible. So, I decided to take some time to think about my New Year’s
Is Audiology Dead or Dying?
December 28, 2020
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It used to be that people in audiology were pretty upbeat. Lately, for some practices, the mood has shifted from excited to anxious. What happened? There are significant developments in the industry that are upsetting audiologists. The first is the introduction of new, low-cost hearing aids and over-the-counter hearing devices. Then there are third-party negotiators
Your Practice’s Online Marketing Checklist for 2021
December 16, 2020
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Yes, we know there’s still a few weeks left of 2020, and with what a year this has been, you’re probably just hoping to make it through with ease. Even if that’s the case, it’s important to make sure you’re thinking about your 2021 marketing goals so you don’t fall too far behind. Online marketing
The Medical Search Engine Optimization (SEO) Cheat Sheet
December 9, 2020
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Are you struggling to get new patients in the door of your audiology clinic or ENT practice? Search engine optimization (SEO) of your website can help. Medical SEO can increase the number of new patients who find your website and call to book appointments. But driving new patients to your website can be frustrating. If
18 Easy Ways to Improve the Patient Experience
December 8, 2020
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When you are considering improving the patient experience in your practice, think about this story. Improving your patient experience is similar to offering a stellar customer experience. During a recent MedPB company retreat, our team went on a scavenger hunt. One item on the list was to review their experience at The Store, in Warren,
What Santa Knows About Hearing Aids and You Should, Too
December 6, 2020
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What’s that ringing you hear at this time of year? For some, it’s just tinnitus acting up. But for most, it’s the sound of stores ringing up sales generated by Santa Claus. Sure he’s north of 65, wears his hair long, doesn’t own a razor, and wears funny clothes. But don’t overlook his success. Santa