Taking the Guesswork out of Hospital Costs
The Role of the Marketing Team in Hospital Price Transparency After attending a Kansas City Healthcare Communicators Society (KCHCS) educational session,
July 28, 2016
News and Insights
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Stay up to date on important industry topics with our latest news, blogs, and more.
Why Most Medical Practice Websites Don’t Work
Remember eight track cassettes? If you’re old enough, you’ll remember they were prevalent in the mid-1960s to the late 1970s,
July 22, 2016
Medtronic Advanced Energy Division and Practis launch a New Web-Based Partnership Program
Now Live! Working with Practis, Medtronic has launched the web portion of their Advanced Energy division’s Market Awareness Partnership Program
July 21, 2016
The Dynamic Between Share of Voice & Share of Market
An Infographic for Hospital Marketers Share of voice is a critical metric for consumer marketing. Quite often, when hospitals evaluate
July 11, 2016
Healthwise E-links – Hot Weather Safety
Do you need more content to add to your practice’s website? Contact us to learn more about adding our Healthwise
July 6, 2016
What Every Medical Practice Needs To Know About the Importance of Local SEO
Now that the web is a primary source that patients turn to for information, it is very important that your
June 28, 2016
Guide to Managing Multiple User Accounts in Practis Forms
Treat your Practis Forms user credentials like you would your toothbrush. Did you know that under HIPAA, each person in
June 27, 2016
How to Improve the Usability of Your Online Bill Pay Form
Hosted payment forms allow medical practices and healthcare organizations to securely accept credit and debit cards through their website. The
June 27, 2016
The Responsive, Custom Website for Fairfax Neonatal Associates is Now Live!
Fairfax Neonatal Associates, PC, wanted a complete update to their website design, content, and user experience. For their comprehensive digital
June 13, 2016
Healthwise E-links – Cholesterol Education
No matter what time of year it is, it’s always important to understand the role cholesterol plays in a person’s
June 13, 2016
Taking the Guesswork out of Hospital Costs
July 28, 2016
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The Role of the Marketing Team in Hospital Price Transparency After attending a Kansas City Healthcare Communicators Society (KCHCS) educational session, I began to think more about the role of marketers in hospital price transparency initiatives. Participants at the session joined in a lively discussion about consumer expectations for comparative data on healthcare costs. With many providers
Why Most Medical Practice Websites Don’t Work
July 22, 2016
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Remember eight track cassettes? If you’re old enough, you’ll remember they were prevalent in the mid-1960s to the late 1970s, or the mini-cassettes that replaced them. Today if you buy a car and want to listen to your own music, you can plug in or Bluetooth your music files from your phone. Listening to music
Medtronic Advanced Energy Division and Practis launch a New Web-Based Partnership Program
July 21, 2016
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Now Live! Working with Practis, Medtronic has launched the web portion of their Advanced Energy division’s Market Awareness Partnership Program (MAPP).
The Dynamic Between Share of Voice & Share of Market
July 11, 2016
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An Infographic for Hospital Marketers Share of voice is a critical metric for consumer marketing. Quite often, when hospitals evaluate share of voice and competitive positioning in the context of the full competitive landscape, they find their ad spend is not enough. Why? Because increasing share of voice is essential to market share growth. For
Healthwise E-links – Hot Weather Safety
July 6, 2016
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Do you need more content to add to your practice’s website? Contact us to learn more about adding our Healthwise Knowledgebase to your website.
What Every Medical Practice Needs To Know About the Importance of Local SEO
June 28, 2016
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Now that the web is a primary source that patients turn to for information, it is very important that your medical practice show up, and show up correctly, in local search results. Listed below are a few important local SEO items that should be mindful of when it comes to how your website performs in
Guide to Managing Multiple User Accounts in Practis Forms
June 27, 2016
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Treat your Practis Forms user credentials like you would your toothbrush. Did you know that under HIPAA, each person in your practice who needs permission to view form submissions should have their own log-in? This unique log-in is associated with their name and email address. The good news is that the multi-user functionality in Practis
How to Improve the Usability of Your Online Bill Pay Form
June 27, 2016
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Hosted payment forms allow medical practices and healthcare organizations to securely accept credit and debit cards through their website. The actual payment page has the look and feel of the merchant’s site, but the entire transaction happens on a hosted, third-party server. This approach shifts the liability away from the merchant, helping to reduce credit
The Responsive, Custom Website for Fairfax Neonatal Associates is Now Live!
June 13, 2016
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Fairfax Neonatal Associates, PC, wanted a complete update to their website design, content, and user experience. For their comprehensive digital marketing needs, they partnered with Practis to design a new, custom website at fnapc.com. Not only is their new website responsive across all devices, but it also has many custom features that make it easy
Healthwise E-links – Cholesterol Education
June 13, 2016
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No matter what time of year it is, it’s always important to understand the role cholesterol plays in a person’s heart health. This month’s focus is on cholesterol education and promoting an awareness that high cholesterol is a major risk factor for heart attack and stroke. The Healthwise Knowledgebase is full of resources to help