Healthcare Marketing & the Sandwich Generation
How to Reach Consumers Who Make Healthcare Decisions for Many Like most wives and mothers, I have a say in
February 25, 2016
News and Insights
What’s new at Onspire Health Marketing
Stay up to date on important industry topics with our latest news, blogs, and more.
How to Deal With a Negative Patient Review
While you’re browsing around on search engines to see how your practice shows up, you may come across a bad
February 24, 2016
Healthwise E-links – Shared Decision Making Month
March is Shared Decision Making Month Shared decision making (SDM) is a collaborative process that allows patients and their doctors
February 18, 2016
Dobies Health Marketing Names Chief Strategy Officer
KANSAS CITY, Mo. — Dobies Health Marketing has appointed Julie Amor, MHA, as the firm’s Chief Strategy Officer. In this
February 16, 2016
How to Use Your Healthcare Website to Drive Transparency and Embrace Consumerism
There is a movement underway in healthcare A transition is occurring from the status quo of traditional fee-for-service to more
February 16, 2016
How to Overcome the # 1 Obstacle to Audiology Practice Success
As an audiologist or hearing specialist, what’s the biggest obstacle to your success? Hint: it’s not the chain stores, the
February 10, 2016
Ready to Revitalize Your Healthcare Brand? You’ll love this Step-by-Step Checklist
As healthcare leaders and marketers, we all know the importance of a healthy brand – and a healthy brand, like
February 8, 2016
Top content questions to ask when redesigning your medical website
When it’s time to redesign your medical website, you need to think content first. Asking a few content related questions
February 6, 2016
Attract More Audiology Patients for FREE With Your Marketing
Imagine if every person needing a hearing aid, who finally was ready to do something about it, picked your practice
February 2, 2016
Healthwise E-Links – Heart Health
February is American Heart Month It’s the perfect opportunity to educate and engage your members and patients about heart disease
January 25, 2016
Healthcare Marketing & the Sandwich Generation
February 25, 2016
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How to Reach Consumers Who Make Healthcare Decisions for Many Like most wives and mothers, I have a say in all healthcare decisions for my husband, my teenager, and myself – but my influence doesn’t end there. As my 80-something mother becomes increasingly reliant on loved ones to take the reins for her well-being, I
How to Deal With a Negative Patient Review
February 24, 2016
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While you’re browsing around on search engines to see how your practice shows up, you may come across a bad review. No one wants to see them, but it happens to every practice.Reputation management is becoming one of the most powerful SEO strategies as sites like Yelp, Healthgrades, Vitals and even Google’s own Google My
Healthwise E-links – Shared Decision Making Month
February 18, 2016
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March is Shared Decision Making Month Shared decision making (SDM) is a collaborative process that allows patients and their doctors to make health care decisions together. It takes into account the clinical evidence, as well as the patient’s values and preferences. SDM helps patients get the right care at the right time. March is SDM
Dobies Health Marketing Names Chief Strategy Officer
February 16, 2016
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KANSAS CITY, Mo. — Dobies Health Marketing has appointed Julie Amor, MHA, as the firm’s Chief Strategy Officer. In this new role, Amor will engage in the development of market-leading strategies for health industry clients and lead innovative growth scenarios for Dobies Health Marketing, fostering long-term partnerships for the firm. “This is an exciting time
How to Use Your Healthcare Website to Drive Transparency and Embrace Consumerism
February 16, 2016
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There is a movement underway in healthcare A transition is occurring from the status quo of traditional fee-for-service to more of a retail market where the patient is at the center. In the retail world, we typically know what something costs before we buy it. Yet in healthcare, patients undergo tests, surgery and other services
How to Overcome the # 1 Obstacle to Audiology Practice Success
February 10, 2016
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As an audiologist or hearing specialist, what’s the biggest obstacle to your success? Hint: it’s not the chain stores, the competition, or even a lack of patients. It’s something less obvious but more powerful, and if you overcome it, you’ll see an increase in new patients and profits every year. Watch the video to see
Ready to Revitalize Your Healthcare Brand? You’ll love this Step-by-Step Checklist
February 8, 2016
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As healthcare leaders and marketers, we all know the importance of a healthy brand – and a healthy brand, like a healthy body, requires maintenance and dedication over time. What you convey about your brand – and what you hope others will embrace about your brand – must always align with the brand experience you
Top content questions to ask when redesigning your medical website
February 6, 2016
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When it’s time to redesign your medical website, you need to think content first. Asking a few content related questions at the start of your project will allow you to identify website content opportunities and challenges early on. By doing so, it will also you gauge the project team’s awareness of and appreciation for your
Attract More Audiology Patients for FREE With Your Marketing
February 2, 2016
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Imagine if every person needing a hearing aid, who finally was ready to do something about it, picked your practice instead of going to your competition? How many more people could you help? How many more hearing aids would you sell? I know every market is different, but for most this would mean another 10-20
Healthwise E-Links – Heart Health
January 25, 2016
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February is American Heart Month It’s the perfect opportunity to educate and engage your members and patients about heart disease and a heart-healthy lifestyle. The Healthwise Knowledgebase is full of resources to help people understand how the heart works and what they can do to improve their heart health. Here’s to a healthy heart!