What’s new at Onspire Health Marketing

Technology is rapidly changing healthcare. Mainstream devices can now go far beyond provider-patient communication and into specialized patient care, and things are just getting started. In other words, what we’ve done so far with healthcare innovation pales in comparison to what we haven’t done…yet. For healthcare marketers, that means: You must understand and embrace healthcare

As any successful healthcare marketer can attest, advertising alone does not build emotional connections with healthcare consumers. Patients need to personally experience “compassionate, personalized care” when they interact with your brand, or what you’re promoting simply isn’t true. To connect emotionally in ways that build affinity and loyalty, make it authentic by carrying that connection

Last week, one of our clients unveiled their new brand to employees. It was an amazing day for the associates who joined the company meeting to hear the long-awaited announcement. The CEO and partners presented our branding approach and explained the work we undertook to arrive at the new corporate identity and, more importantly, the

Recently, while attending a grand opening for a healthcare organization, I found myself blissfully lost in the chief operating officer’s storytelling about the power of the organization. He and I were deeply engaged in conversation, and I listened intently as he told one compelling anecdote after another, each chock-full of relevant and useful patient experiences.