California-based Health Plan Retains Dobies Health Marketing for Brand Audit
KANSAS CITY, Mo. – Health Plan of San Joaquin has retained Dobies Health Marketing to conduct a healthcare brand audit.
March 3, 2012
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Dobies Health Marketing Facilitates Strategic Planning for NATCO
KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Health Marketing to conduct a brand audit
June 30, 2011
Brand Audits Reveal What Healthcare Brands Are Really Saying
Brand is about what you do, who you are. It’s your DNA. Why is it then that so many still
May 10, 2010
What Is Your Healthcare Brand Really Saying?
Brand audits can help leadership understand how well the brand aligns with the organization’s strategic priorities and core values, and they can create a road map for both marketers and executives to use in improving the brand’s overall authenticity.
May 9, 2010
California-based Health Plan Retains Dobies Health Marketing for Brand Audit
March 3, 2012
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KANSAS CITY, Mo. – Health Plan of San Joaquin has retained Dobies Health Marketing to conduct a healthcare brand audit. The California-based plan provides health coverage to individuals and third party administration services to employers in the Central Valley region. The brand audit involves multiple phases of in-depth market research with health plan members, consumers,
Dobies Health Marketing Facilitates Strategic Planning for NATCO
June 30, 2011
No Comments
KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Health Marketing to conduct a brand audit earlier this year. The strategic healthcare marketing and branding experts at Dobies performed a systematic, board-directed review of the company’s branding efforts, which included a communications audit, an internal audit and an external audit. After
Brand Audits Reveal What Healthcare Brands Are Really Saying
May 10, 2010
No Comments
Brand is about what you do, who you are. It’s your DNA. Why is it then that so many still consider brand to be about the look, the feel, or the words on a page? Ask yourself this: The clothes you wear create an impression, but do they fundamentally change who you are? No. The
What Is Your Healthcare Brand Really Saying?
May 9, 2010
No Comments
Brand audits can help leadership understand how well the brand aligns with the organization’s strategic priorities and core values, and they can create a road map for both marketers and executives to use in improving the brand’s overall authenticity.