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KANSAS CITY, Mo. — The healthcare-specialized creative team at Dobies Health Marketing, an Onspire Health Marketing company, continues to grow,
Whether you’re a practice manager for a small doctor’s office or an executive for a hospital group, developing and executing
With healthcare costs rising, hospital marketing executives must scrutinize spending more than ever. To strengthen the chances of achieving market
Over lunch today, we discussed how to play dominoes. Apparently, there are new games that are quite complex, but one thing
KANSAS CITY, Mo. – Health Plan of San Joaquin has retained Dobies Health Marketing to conduct a healthcare brand audit.
KANSAS CITY, Mo. – Associated Purchasing Services (APS), a group purchasing organization jointly owned by Missouri Hospital Association and Kansas
It’s easy to get wrapped up in ROI and profit-building strategies. After all, as healthcare marketers, that’s what we’re hired
Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans
In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue
Developing key messages can take time and patience, but by identifying the features, advantages and benefits (FABs) of your offering, you can ensure consistent, targeted messaging across all communication platforms.
KANSAS CITY, Mo. — The healthcare-specialized creative team at Dobies Health Marketing, an Onspire Health Marketing company, continues to grow, as the firm recently welcomed Laura Hutchinson as Art Director/Graphic Designer. Laura works closely with design, content and media teams to infuse unique creative energy into marketing campaigns, branding initiatives, web designs and much more.
Whether you’re a practice manager for a small doctor’s office or an executive for a hospital group, developing and executing a digital marketing plan can be a difficult task. There are a lot of different options – and a lot of them may or may not be effective for your practice. Some of them require a
With healthcare costs rising, hospital marketing executives must scrutinize spending more than ever. To strengthen the chances of achieving market share objectives while ensuring leadership approval of your expenditures, align your marketing budget with the organization’s business plan. For example, if your organization has strategic pillars, allocate budget dollars to those pillars; if your organization
Over lunch today, we discussed how to play dominoes. Apparently, there are new games that are quite complex, but one thing hasn’t changed at all: after the leader sets the game in motion, the inevitable chain reaction follows. It struck us that – in dominoes and in organizations – every “move” by every “player” affects the final
KANSAS CITY, Mo. – Health Plan of San Joaquin has retained Dobies Health Marketing to conduct a healthcare brand audit. The California-based plan provides health coverage to individuals and third party administration services to employers in the Central Valley region. The brand audit involves multiple phases of in-depth market research with health plan members, consumers,
KANSAS CITY, Mo. – Associated Purchasing Services (APS), a group purchasing organization jointly owned by Missouri Hospital Association and Kansas Hospital Association, has retained Dobies Health Marketing to facilitate planning related to its corporate identity and brand. Dobies will lead the initiative by working closely with APS leadership and staff to enhance corporate identity, establish
It’s easy to get wrapped up in ROI and profit-building strategies. After all, as healthcare marketers, that’s what we’re hired to do. We drive growth. We build brands. And when we do, we often save lives. Every day I wake up thinking about the consequences of our work. If you’re the chief executive at a
Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans get more flexible in letting people pick providers – and online platforms enable word-of-mouth to cover more ground at faster speeds – the competition to be anyone’s provider of choice is fierce. Which brings me
In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue that discussion in lieu of our recent discoveries at SHSMD Connections 2011, an annual conference hosted by the Society for Healthcare Strategy & Market Development. The event was a meeting of the minds from all levels
Developing key messages can take time and patience, but by identifying the features, advantages and benefits (FABs) of your offering, you can ensure consistent, targeted messaging across all communication platforms.
