Healthcare Marketers: Listen and Engage through Social Media to Learn About Your Audience
This week in our Healthcare Branding Series, let’s concentrate on the importance of listening and engaging with your social media
February 13, 2015
News and Insights
creative communications
Stay up to date on important industry topics with our latest news, blogs, and more.
Healthcare Marketers: Expand Your Reach with Online Videos
In our last blog post, we discussed the importance of giving patients what they want to see on your healthcare provider
May 7, 2012
Lawrence Memorial Hospital Renews Commitment with Dobies as Healthcare Marketing Agency of Record
KANSAS CITY, Mo. – Lawrence Memorial Hospital (LMH), a 173-bed, not-for-profit hospital in Lawrence, Kan., recently renewed its contract with Dobies
December 28, 2011
SHSMD Word Cloud Finds the Focus of Today’s Hospital Strategists and Marketers
In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue
September 27, 2011
Word Clouds Put the “Fun” in Functional for Marketers
You’ve seen them on blogs as handy visual aids that spotlight keywords from page content. Word clouds make it easy
September 12, 2011
Healthcare Marketers: Listen and Engage through Social Media to Learn About Your Audience
February 13, 2015
No Comments
This week in our Healthcare Branding Series, let’s concentrate on the importance of listening and engaging with your social media audience. To engage healthcare consumers who visit your website, you must know what types of content they want. If you’re unsure, try engaging them in various ways on social media, and listen to their feedback
Healthcare Marketers: Expand Your Reach with Online Videos
May 7, 2012
No Comments
In our last blog post, we discussed the importance of giving patients what they want to see on your healthcare provider website. As you plan your content strategies, think about the rapidly growing reach of online videos. They’re an effective way to build your brand by engaging your audience. Check out these related insights from a health
Lawrence Memorial Hospital Renews Commitment with Dobies as Healthcare Marketing Agency of Record
December 28, 2011
No Comments
KANSAS CITY, Mo. – Lawrence Memorial Hospital (LMH), a 173-bed, not-for-profit hospital in Lawrence, Kan., recently renewed its contract with Dobies Health Marketing as agency of record. Since 2008, Dobies Health Marketing has provided strategic marketing counsel to the hospital, along with the development and implementation of marketing campaigns that increase awareness of LMH services.
SHSMD Word Cloud Finds the Focus of Today’s Hospital Strategists and Marketers
September 27, 2011
No Comments
In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue that discussion in lieu of our recent discoveries at SHSMD Connections 2011, an annual conference hosted by the Society for Healthcare Strategy & Market Development. The event was a meeting of the minds from all levels
Word Clouds Put the “Fun” in Functional for Marketers
September 12, 2011
1 Comment
You’ve seen them on blogs as handy visual aids that spotlight keywords from page content. Word clouds make it easy for web surfers to determine if any given blog or post interests them enough to keep reading. But for marketers, word clouds offer communication tools that can be used outside the blog as well. At