Brand Promises in Healthcare: How to Deliver through Patient Touch Points
Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans
November 7, 2011
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Brand Promises in Healthcare: How to Deliver through Patient Touch Points
November 7, 2011
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Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans get more flexible in letting people pick providers – and online platforms enable word-of-mouth to cover more ground at faster speeds – the competition to be anyone’s provider of choice is fierce. Which brings me