Tips for Optimizing Healthcare Facebook Pages
“Oh, we’ve never really tapped into the social media market since our patients don’t really use it.” If this sounds
June 27, 2017
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Healthcare Marketers: Listen and Engage through Social Media to Learn About Your Audience
This week in our Healthcare Branding Series, let’s concentrate on the importance of listening and engaging with your social media
February 13, 2015
Real-Life Lessons in Social Media and Healthcare
In a social media panel discussion moderated by Carol Dobies at the KCHCS Fall Conference, the three panelists – who represented
October 20, 2011
Dobies Presents Social Media Strategies at KCHCS
KANSAS CITY, Mo. – “How to Deploy Social Media to Improve Patient Engagement” – that was the topic at hand
October 17, 2011
Engaging Patients through Social Media
Later this week, I will moderate an interactive panel for Kansas City Healthcare Communicators Society.The topic: How to Deploy Social
October 11, 2011
SHSMD Word Cloud Finds the Focus of Today’s Hospital Strategists and Marketers
In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue
September 27, 2011
Facebooking for Better Health
Some people on Facebook are using the Status Update and Fan Page features to help improve their health…and even save their own lives.
June 22, 2010
Tips for Optimizing Healthcare Facebook Pages
June 27, 2017
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“Oh, we’ve never really tapped into the social media market since our patients don’t really use it.” If this sounds like something you’d say about your practice, then you should change your stance soon. With over 41% of people saying that social media would affect their choice of a medical facility, lacking a social media
Healthcare Marketers: Listen and Engage through Social Media to Learn About Your Audience
February 13, 2015
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This week in our Healthcare Branding Series, let’s concentrate on the importance of listening and engaging with your social media audience. To engage healthcare consumers who visit your website, you must know what types of content they want. If you’re unsure, try engaging them in various ways on social media, and listen to their feedback
Real-Life Lessons in Social Media and Healthcare
October 20, 2011
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In a social media panel discussion moderated by Carol Dobies at the KCHCS Fall Conference, the three panelists – who represented two hospitals and a local firm that monitors, measures and analyzes digital content – shared their experiences and expertise with online patient interaction. Together they provided some important takeaways for healthcare organizations looking to expand
Dobies Presents Social Media Strategies at KCHCS
October 17, 2011
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KANSAS CITY, Mo. – “How to Deploy Social Media to Improve Patient Engagement” – that was the topic at hand when Carol Dobies, president and owner of Dobies Health Marketing, led a panel discussion at the Kansas City Healthcare Communicators Society (KCHCS) 2011 Fall Conference last week. Healthcare professionals who attended the interactive session gained
Engaging Patients through Social Media
October 11, 2011
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Later this week, I will moderate an interactive panel for Kansas City Healthcare Communicators Society.The topic: How to Deploy Social Media to Improve Patient Engagement. With expert input spanning a wide range of social networking tools and best practices from our healthcare marketing panelists, the session promises to provide an eye-opening look at what it
SHSMD Word Cloud Finds the Focus of Today’s Hospital Strategists and Marketers
September 27, 2011
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In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue that discussion in lieu of our recent discoveries at SHSMD Connections 2011, an annual conference hosted by the Society for Healthcare Strategy & Market Development. The event was a meeting of the minds from all levels
Facebooking for Better Health
June 22, 2010
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Some people on Facebook are using the Status Update and Fan Page features to help improve their health…and even save their own lives.