Healthcare Marketing Has Real Life Impact
It’s easy to get wrapped up in ROI and profit-building strategies. After all, as healthcare marketers, that’s what we’re hired
January 17, 2012
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In-Depth Interviews (IDIs): Exploring the Hearts and Minds of Healthcare Consumers
Recently, we heard some compelling stories about a client’s brand. We were conducting consumer in-depth interviews (IDIs) to better understand how people
December 7, 2011
Healthcare Marketing Has Real Life Impact
January 17, 2012
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It’s easy to get wrapped up in ROI and profit-building strategies. After all, as healthcare marketers, that’s what we’re hired to do. We drive growth. We build brands. And when we do, we often save lives. Every day I wake up thinking about the consequences of our work. If you’re the chief executive at a
In-Depth Interviews (IDIs): Exploring the Hearts and Minds of Healthcare Consumers
December 7, 2011
No Comments
Recently, we heard some compelling stories about a client’s brand. We were conducting consumer in-depth interviews (IDIs) to better understand how people make personal healthcare decisions, as well as their perceptions of our client’s brand. As we listened, we were impressed by the passion and honesty each participant shared—a benefit that’s relatively unique to IDIs. Focus groups,