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With healthcare costs rising, hospital marketing executives must scrutinize spending more than ever. To strengthen the chances of achieving market
This week in our Healthcare Branding Series, let’s concentrate on the importance of listening and engaging with your social media
On our new website, we promise to help clients connect the dots through careful research and informed strategic planning. But
With healthcare costs rising, hospital marketing executives must scrutinize spending more than ever. To strengthen the chances of achieving market share objectives while ensuring leadership approval of your expenditures, align your marketing budget with the organization’s business plan. For example, if your organization has strategic pillars, allocate budget dollars to those pillars; if your organization
This week in our Healthcare Branding Series, let’s concentrate on the importance of listening and engaging with your social media audience. To engage healthcare consumers who visit your website, you must know what types of content they want. If you’re unsure, try engaging them in various ways on social media, and listen to their feedback
On our new website, we promise to help clients connect the dots through careful research and informed strategic planning. But then what? Even after a marketing plan is signed, sealed and delivered, the work is far from over, and execution is only part of what remains. Revisiting your marketing imperatives to monitor, measure and sometimes
