Choosing the Right Digital Marketing Strategy for My Medical Practice
Whether you’re a practice manager for a small doctor’s office or an executive for a hospital group, developing and executing
August 10, 2016
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Healthwise Patient Education Video Content Now Available!
Engage Patients with Healthwise Video Content With the rise of sites like YouTube, Vimeo, and Netflix, it’s no doubt –
November 23, 2015
Healthcare Marketing Has Real Life Impact
It’s easy to get wrapped up in ROI and profit-building strategies. After all, as healthcare marketers, that’s what we’re hired
January 17, 2012
Brand Promises in Healthcare: How to Deliver through Patient Touch Points
Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans
November 7, 2011
Real-Life Lessons in Social Media and Healthcare
In a social media panel discussion moderated by Carol Dobies at the KCHCS Fall Conference, the three panelists – who represented
October 20, 2011
SHSMD Word Cloud Finds the Focus of Today’s Hospital Strategists and Marketers
In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue
September 27, 2011
Choosing the Right Digital Marketing Strategy for My Medical Practice
August 10, 2016
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Whether you’re a practice manager for a small doctor’s office or an executive for a hospital group, developing and executing a digital marketing plan can be a difficult task. There are a lot of different options – and a lot of them may or may not be effective for your practice. Some of them require a
Healthwise Patient Education Video Content Now Available!
November 23, 2015
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Engage Patients with Healthwise Video Content With the rise of sites like YouTube, Vimeo, and Netflix, it’s no doubt – video is a core part of today’s web. Utilizing video is also a great way to improve patient education and increase patient engagement. Why is using video content so effective?
Healthcare Marketing Has Real Life Impact
January 17, 2012
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It’s easy to get wrapped up in ROI and profit-building strategies. After all, as healthcare marketers, that’s what we’re hired to do. We drive growth. We build brands. And when we do, we often save lives. Every day I wake up thinking about the consequences of our work. If you’re the chief executive at a
Brand Promises in Healthcare: How to Deliver through Patient Touch Points
November 7, 2011
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Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans get more flexible in letting people pick providers – and online platforms enable word-of-mouth to cover more ground at faster speeds – the competition to be anyone’s provider of choice is fierce. Which brings me
Real-Life Lessons in Social Media and Healthcare
October 20, 2011
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In a social media panel discussion moderated by Carol Dobies at the KCHCS Fall Conference, the three panelists – who represented two hospitals and a local firm that monitors, measures and analyzes digital content – shared their experiences and expertise with online patient interaction. Together they provided some important takeaways for healthcare organizations looking to expand
SHSMD Word Cloud Finds the Focus of Today’s Hospital Strategists and Marketers
September 27, 2011
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In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue that discussion in lieu of our recent discoveries at SHSMD Connections 2011, an annual conference hosted by the Society for Healthcare Strategy & Market Development. The event was a meeting of the minds from all levels