Hospital Community Relations Directors Evolve to Chief Marketing Officers
With so many patient-facing changes in healthcare these days, it’s no surprise the role of the hospital community relations director
March 12, 2012
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In-Depth Interviews (IDIs): Exploring the Hearts and Minds of Healthcare Consumers
Recently, we heard some compelling stories about a client’s brand. We were conducting consumer in-depth interviews (IDIs) to better understand how people
December 7, 2011
Brand Promises in Healthcare: How to Deliver through Patient Touch Points
Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans
November 7, 2011
Engaging Patients through Social Media
Later this week, I will moderate an interactive panel for Kansas City Healthcare Communicators Society.The topic: How to Deploy Social
October 11, 2011
Healthcare Pros Explore Patient-Centered Care
Last year we developed a deck of 52 marketing tips and collected more from our peers at SHSMD. A big
March 25, 2011
Hospital Community Relations Directors Evolve to Chief Marketing Officers
March 12, 2012
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With so many patient-facing changes in healthcare these days, it’s no surprise the role of the hospital community relations director is also changing. Once focused primarily on communications, advertising and outreach, today’s community relations directors now drive patient experience, hospital strategy and business development. Maybe the person who manages community relations at your hospital has
In-Depth Interviews (IDIs): Exploring the Hearts and Minds of Healthcare Consumers
December 7, 2011
No Comments
Recently, we heard some compelling stories about a client’s brand. We were conducting consumer in-depth interviews (IDIs) to better understand how people make personal healthcare decisions, as well as their perceptions of our client’s brand. As we listened, we were impressed by the passion and honesty each participant shared—a benefit that’s relatively unique to IDIs. Focus groups,
Brand Promises in Healthcare: How to Deliver through Patient Touch Points
November 7, 2011
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Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans get more flexible in letting people pick providers – and online platforms enable word-of-mouth to cover more ground at faster speeds – the competition to be anyone’s provider of choice is fierce. Which brings me
Engaging Patients through Social Media
October 11, 2011
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Later this week, I will moderate an interactive panel for Kansas City Healthcare Communicators Society.The topic: How to Deploy Social Media to Improve Patient Engagement. With expert input spanning a wide range of social networking tools and best practices from our healthcare marketing panelists, the session promises to provide an eye-opening look at what it
Healthcare Pros Explore Patient-Centered Care
March 25, 2011
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Last year we developed a deck of 52 marketing tips and collected more from our peers at SHSMD. A big “thank you” goes to Lisa Crockett, Manager of Strategy and Business Development at Providence Health & Services for this month’s Healthcare Marketing Tip: “Before starting any marketing effort, think about what patients will experience.” Hospitals