Are Healthcare PPC and SEO Friends or Foes?
If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have
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If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have
A study done nearly three years ago indicated that one in 20 Google searches were for health-related information. With the
According to Google, there are 28 billion search queries for healthcare related terms, 60% from a mobile device. Looking for
It seems that there are more and more options for marketing your practice online. Today you can advertise just about
It seems like every week Google announces a new change or update, and many of the recent ones have been
Whether you’re a practice manager for a small doctor’s office or an executive for a hospital group, developing and executing
There has been a long-term debate on whether to opt for SEO or PPC are right for your website. While
If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have been educated on both PPC and organic SEO. More often than not, these two things will be presented as very separate strategies. One (SEO) is looked at as a way to gain growth over the
A study done nearly three years ago indicated that one in 20 Google searches were for health-related information. With the internet growing at a rapid rate, sites that once ranked highly in SERPs (search engine results pages) are facing more relevant competition, and losing real estate on page one in the process. While organic SEO
According to Google, there are 28 billion search queries for healthcare related terms, 60% from a mobile device. Looking for help with increasing your exposure to patients on the web? Contact Practis to learn more about how we can help you advertise on Google today.
It seems that there are more and more options for marketing your practice online. Today you can advertise just about anywhere, including on mobile, social media, online directories and by geotargeting, to name a few. In addition, for a monthly fee, you can buy-in to a number of different services that will manage your online directory
It seems like every week Google announces a new change or update, and many of the recent ones have been about Adwords. Many people think of Adwords as a one and done form of advertising, but it really is important to keep up with the latest updates to know if and how they affect your
Whether you’re a practice manager for a small doctor’s office or an executive for a hospital group, developing and executing a digital marketing plan can be a difficult task. There are a lot of different options – and a lot of them may or may not be effective for your practice. Some of them require a
There has been a long-term debate on whether to opt for SEO or PPC are right for your website. While a great deal of the debate comes down to the goals, expectations and priorities of your business, it’s important to know the benefits and drawbacks of both SEO and PPC.