Creating Healthier Brands: What is the Difference Between Brand Identity and Brand Image?
To refresh or revitalize your brand, your organization faces some important decision points up front. Do you want to change
October 23, 2018
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Re-branding? What you should know when changing your practice and domain name.
Due to a recent merger, it’s likely time to re-brand. Typically that also means a new practice and website domain
January 18, 2016
Creating Healthier Brands: What is the Difference Between Brand Identity and Brand Image?
October 23, 2018
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To refresh or revitalize your brand, your organization faces some important decision points up front. Do you want to change your brand identity (appearance), your brand image (personality), or both? As president of a healthcare marketing, branding and advertising firm, I often hear the terms “brand identity” and “brand image” used interchangeably. While these two
Re-branding? What you should know when changing your practice and domain name.
January 18, 2016
No Comments
Due to a recent merger, it’s likely time to re-brand. Typically that also means a new practice and website domain name. Due to an established history, content marketing and optimization efforts, your current website has likely developed a fair amount of domain authority. Once you switch to to a new domain, you’ll lose that authority.