Are Healthcare PPC and SEO Friends or Foes?
If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have
February 21, 2018
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How Can PPC Help My Medical Website?
A study done nearly three years ago indicated that one in 20 Google searches were for health-related information. With the
October 4, 2017
Know What You are Paying for When it Comes to Online Marketing
It seems that there are more and more options for marketing your practice online. Today you can advertise just about
March 23, 2017
Choosing the Right Digital Marketing Strategy for My Medical Practice
Whether you’re a practice manager for a small doctor’s office or an executive for a hospital group, developing and executing
August 10, 2016
Are Healthcare PPC and SEO Friends or Foes?
February 21, 2018
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If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have been educated on both PPC and organic SEO. More often than not, these two things will be presented as very separate strategies. One (SEO) is looked at as a way to gain growth over the
How Can PPC Help My Medical Website?
October 4, 2017
No Comments
A study done nearly three years ago indicated that one in 20 Google searches were for health-related information. With the internet growing at a rapid rate, sites that once ranked highly in SERPs (search engine results pages) are facing more relevant competition, and losing real estate on page one in the process. While organic SEO
Know What You are Paying for When it Comes to Online Marketing
March 23, 2017
No Comments
It seems that there are more and more options for marketing your practice online. Today you can advertise just about anywhere, including on mobile, social media, online directories and by geotargeting, to name a few. In addition, for a monthly fee, you can buy-in to a number of different services that will manage your online directory
Choosing the Right Digital Marketing Strategy for My Medical Practice
August 10, 2016
No Comments
Whether you’re a practice manager for a small doctor’s office or an executive for a hospital group, developing and executing a digital marketing plan can be a difficult task. There are a lot of different options – and a lot of them may or may not be effective for your practice. Some of them require a