Are Healthcare PPC and SEO Friends or Foes?
If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have
February 21, 2018
News and Insights
SEO
Stay up to date on important industry topics with our latest news, blogs, and more.
Stay Ahead of Google Updates: What Healthcare Websites Need to Know | February 2018
It’s common knowledge in the marketing world that Google routinely makes updates that can both positively and negatively affect one’s
February 13, 2018
What’s Important For Local Ranking in 2017?
With the amount of releases and algorithm updates from Google, you can bet that your marketing team or SEO analyst
April 20, 2017
How to Market New Healthcare Procedures Using Your Main Site
As a provider, taking on a new product or service line can be both exciting and daunting at the same
March 22, 2017
Improving Your Local Search Results – What Every Medical Practice and Hospital Should Know
Consistent and accurate online listings are key to feeding local search results. As a local practice or hospital, proper management
January 10, 2017
Google Puts Mobile Sites First for Indexing
Google recently announced that they would be splitting up desktop and mobile indexing to give mobile-optimized sites priority in ranking.
November 4, 2016
When Keeping Your Site Secure, Don’t Forget About Citations
Does your site have HTTPS yet? If not, you should certainly be transitioning it to keep your site at the top
November 4, 2016
Will Google’s Latest Penguin Update Hurt My Healthcare Website?
On September 23, 2016, Google began rolling out their newest Penguin update after nearly two years. While the initial percentage of
October 4, 2016
Choosing the Right Digital Marketing Strategy for My Medical Practice
Whether you’re a practice manager for a small doctor’s office or an executive for a hospital group, developing and executing
August 10, 2016
Another Google Mobile Update Rolling Out in May 2016
Google recently announced that at the beginning of May, 2016, they will be increasing the effect of the ranking signal
March 23, 2016
Are Healthcare PPC and SEO Friends or Foes?
February 21, 2018
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If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have been educated on both PPC and organic SEO. More often than not, these two things will be presented as very separate strategies. One (SEO) is looked at as a way to gain growth over the
Stay Ahead of Google Updates: What Healthcare Websites Need to Know | February 2018
February 13, 2018
No Comments
It’s common knowledge in the marketing world that Google routinely makes updates that can both positively and negatively affect one’s online presence. More now than ever, it’s important to stay on top of these updates to ensure that your website and listings are taken care of so that you can benefit from the changes you
What’s Important For Local Ranking in 2017?
April 20, 2017
No Comments
With the amount of releases and algorithm updates from Google, you can bet that your marketing team or SEO analyst always has something to do in order to keep your site ranking. It’s important to note that while every single piece of online marketing is crucial, there is often one signal that will stand out
How to Market New Healthcare Procedures Using Your Main Site
March 22, 2017
No Comments
As a provider, taking on a new product or service line can be both exciting and daunting at the same time. If you’ve got a great marketing plan, and know that you have patients lined up, you can literally see the success you’re about to have. However, if you don’t have a marketing plan, and
Improving Your Local Search Results – What Every Medical Practice and Hospital Should Know
January 10, 2017
No Comments
Consistent and accurate online listings are key to feeding local search results. As a local practice or hospital, proper management of your digital presence at the local level should be a key part of your overall online marketing strategy. Not only do local listings feed search results, they also provide another avenue for potential patients
Google Puts Mobile Sites First for Indexing
November 4, 2016
No Comments
Google recently announced that they would be splitting up desktop and mobile indexing to give mobile-optimized sites priority in ranking. While the details aren’t too robust at this point, this is something that Google has been hinting at for a few months, and something you’re going to want to be proactive about for the sake
When Keeping Your Site Secure, Don’t Forget About Citations
November 4, 2016
No Comments
Does your site have HTTPS yet? If not, you should certainly be transitioning it to keep your site at the top of rankings and in great standing with your users. If you have, make sure that you’re considering all of the other avenues by which someone may find your site, like your local citations, or directory
Will Google’s Latest Penguin Update Hurt My Healthcare Website?
October 4, 2016
No Comments
On September 23, 2016, Google began rolling out their newest Penguin update after nearly two years. While the initial percentage of sites affected by this update has yet to be calculated, healthcare companies, hospitals and medical practices are already seeing major and minor changes in their current online state.
Choosing the Right Digital Marketing Strategy for My Medical Practice
August 10, 2016
No Comments
Whether you’re a practice manager for a small doctor’s office or an executive for a hospital group, developing and executing a digital marketing plan can be a difficult task. There are a lot of different options – and a lot of them may or may not be effective for your practice. Some of them require a
Another Google Mobile Update Rolling Out in May 2016
March 23, 2016
No Comments
Google recently announced that at the beginning of May, 2016, they will be increasing the effect of the ranking signal for the mobile friendly. The new update will increase the strength of the mobile-friendly signal within the algorithm. This signal determines how well a website ranks in search results.