Dobies Health Marketing Hires Strategic Marketing Expert
KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm now entering its 25th year, is
January 9, 2017
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Healthcare Marketers: Align your Marketing Budget with the Organization’s Strategic Initiatives
With healthcare costs rising, hospital marketing executives must scrutinize spending more than ever. To strengthen the chances of achieving market
April 28, 2015
Healthcare Marketers: Listen and Engage through Social Media to Learn About Your Audience
This week in our Healthcare Branding Series, let’s concentrate on the importance of listening and engaging with your social media
February 13, 2015
Healthcare Marketers: Develop a Digital Content Strategy to Enhance Your Online Presence
This week in our Healthcare Branding Series, let’s focus on the importance of digital content strategies. The meteoric rise of
January 29, 2015
It’s a Strategic Plan, Not a Shelf Decoration: Why Healthcare Marketers Should Revisit Plans Regularly
On our new website, we promise to help clients connect the dots through careful research and informed strategic planning. But
June 14, 2012
Hospital Marketing & the CEO Insights Behind Success
In a previous blog post, I discussed responsibilities associated with the evolving role of hospital marketers. Recently, after reviewing Thomson
May 16, 2012
Lawrence Memorial Hospital Renews Commitment with Dobies as Healthcare Marketing Agency of Record
KANSAS CITY, Mo. – Lawrence Memorial Hospital (LMH), a 173-bed, not-for-profit hospital in Lawrence, Kan., recently renewed its contract with Dobies
December 28, 2011
In-Depth Interviews (IDIs): Exploring the Hearts and Minds of Healthcare Consumers
Recently, we heard some compelling stories about a client’s brand. We were conducting consumer in-depth interviews (IDIs) to better understand how people
December 7, 2011
Brand Promises in Healthcare: How to Deliver through Patient Touch Points
Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans
November 7, 2011
Dobies Health Marketing Facilitates Strategic Planning for NATCO
KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Health Marketing to conduct a brand audit
June 30, 2011
Dobies Health Marketing Hires Strategic Marketing Expert
January 9, 2017
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KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm now entering its 25th year, is pleased to welcome Maurine Kierl, PMP, as Strategic Marketing Manager. In this role, Kierl will co-develop and manage strategic marketing plans and initiatives for the firm’s clients. “This is a very exciting time in the
Healthcare Marketers: Align your Marketing Budget with the Organization’s Strategic Initiatives
April 28, 2015
No Comments
With healthcare costs rising, hospital marketing executives must scrutinize spending more than ever. To strengthen the chances of achieving market share objectives while ensuring leadership approval of your expenditures, align your marketing budget with the organization’s business plan. For example, if your organization has strategic pillars, allocate budget dollars to those pillars; if your organization
Healthcare Marketers: Listen and Engage through Social Media to Learn About Your Audience
February 13, 2015
No Comments
This week in our Healthcare Branding Series, let’s concentrate on the importance of listening and engaging with your social media audience. To engage healthcare consumers who visit your website, you must know what types of content they want. If you’re unsure, try engaging them in various ways on social media, and listen to their feedback
Healthcare Marketers: Develop a Digital Content Strategy to Enhance Your Online Presence
January 29, 2015
No Comments
This week in our Healthcare Branding Series, let’s focus on the importance of digital content strategies. The meteoric rise of the internet, social networks and mobile browsing has changed how healthcare consumers seek out information. For healthcare marketers to reach audiences with meaningful, helpful information when and where people are looking for it, it’s critical
It’s a Strategic Plan, Not a Shelf Decoration: Why Healthcare Marketers Should Revisit Plans Regularly
June 14, 2012
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On our new website, we promise to help clients connect the dots through careful research and informed strategic planning. But then what? Even after a marketing plan is signed, sealed and delivered, the work is far from over, and execution is only part of what remains. Revisiting your marketing imperatives to monitor, measure and sometimes
Hospital Marketing & the CEO Insights Behind Success
May 16, 2012
No Comments
In a previous blog post, I discussed responsibilities associated with the evolving role of hospital marketers. Recently, after reviewing Thomson Reuters research involving 100 Top Hospitals® CEO Insights, it struck me how closely the top three hospital success factors align with the three primary marketing responsibilities I mentioned in my blog post. Let’s take a closer
Lawrence Memorial Hospital Renews Commitment with Dobies as Healthcare Marketing Agency of Record
December 28, 2011
No Comments
KANSAS CITY, Mo. – Lawrence Memorial Hospital (LMH), a 173-bed, not-for-profit hospital in Lawrence, Kan., recently renewed its contract with Dobies Health Marketing as agency of record. Since 2008, Dobies Health Marketing has provided strategic marketing counsel to the hospital, along with the development and implementation of marketing campaigns that increase awareness of LMH services.
In-Depth Interviews (IDIs): Exploring the Hearts and Minds of Healthcare Consumers
December 7, 2011
No Comments
Recently, we heard some compelling stories about a client’s brand. We were conducting consumer in-depth interviews (IDIs) to better understand how people make personal healthcare decisions, as well as their perceptions of our client’s brand. As we listened, we were impressed by the passion and honesty each participant shared—a benefit that’s relatively unique to IDIs. Focus groups,
Brand Promises in Healthcare: How to Deliver through Patient Touch Points
November 7, 2011
1 Comment
Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans get more flexible in letting people pick providers – and online platforms enable word-of-mouth to cover more ground at faster speeds – the competition to be anyone’s provider of choice is fierce. Which brings me
Dobies Health Marketing Facilitates Strategic Planning for NATCO
June 30, 2011
No Comments
KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Health Marketing to conduct a brand audit earlier this year. The strategic healthcare marketing and branding experts at Dobies performed a systematic, board-directed review of the company’s branding efforts, which included a communications audit, an internal audit and an external audit. After