Healthcare Marketers: Develop a Digital Content Strategy to Enhance Your Online Presence
This week in our Healthcare Branding Series, let’s focus on the importance of digital content strategies. The meteoric rise of
January 29, 2015
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Using YouTube Videos to Promote a Surgeon or Physician in Search Engines
This edition of Whiteboard Wednesdays explains how releasing YouTube videos as a surgeon/doctor distinguishes you from the crowd increasing rapport
July 18, 2012
Healthcare Marketers: Expand Your Reach with Online Videos
In our last blog post, we discussed the importance of giving patients what they want to see on your healthcare provider
May 7, 2012
Engaging Patients through Social Media
Later this week, I will moderate an interactive panel for Kansas City Healthcare Communicators Society.The topic: How to Deploy Social
October 11, 2011
Healthcare Marketers: Develop a Digital Content Strategy to Enhance Your Online Presence
January 29, 2015
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This week in our Healthcare Branding Series, let’s focus on the importance of digital content strategies. The meteoric rise of the internet, social networks and mobile browsing has changed how healthcare consumers seek out information. For healthcare marketers to reach audiences with meaningful, helpful information when and where people are looking for it, it’s critical
Using YouTube Videos to Promote a Surgeon or Physician in Search Engines
July 18, 2012
No Comments
This edition of Whiteboard Wednesdays explains how releasing YouTube videos as a surgeon/doctor distinguishes you from the crowd increasing rapport from patients & referrals from other physicians.
Healthcare Marketers: Expand Your Reach with Online Videos
May 7, 2012
No Comments
In our last blog post, we discussed the importance of giving patients what they want to see on your healthcare provider website. As you plan your content strategies, think about the rapidly growing reach of online videos. They’re an effective way to build your brand by engaging your audience. Check out these related insights from a health
Engaging Patients through Social Media
October 11, 2011
No Comments
Later this week, I will moderate an interactive panel for Kansas City Healthcare Communicators Society.The topic: How to Deploy Social Media to Improve Patient Engagement. With expert input spanning a wide range of social networking tools and best practices from our healthcare marketing panelists, the session promises to provide an eye-opening look at what it