Things to Consider When Merging Medical Practice Websites
In the face of declining reimbursements, the ability to effectively compete, and the need to improve quality and lower costs,
February 17, 2015
News and Insights
Digital Marketing
Stay up to date on important industry topics with our latest news, blogs, and more.
7 Tips for Email Campaign Subject Lines
The open rate for emails depends greatly on the subject line. Subject lines need to be enticing without being too
February 17, 2015
Healthcare Marketers: Listen and Engage through Social Media to Learn About Your Audience
This week in our Healthcare Branding Series, let’s concentrate on the importance of listening and engaging with your social media
February 13, 2015
Search Engine Ranking Myths Debunked
As a medical practice or healthcare organization, you’ve most likely gotten a call from a digital marketing company selling you
February 11, 2015
Healthwise eLinks – February is National Nutrition Month
It’s almost March, National Nutrition Month (NNM), when the Academy of Nutrition and Dietetics spotlights the important role of healthful
February 9, 2015
Understanding the Google Analytics Buzz Words
It’s the end of the month and you receive a dashboard from us, your online marketing company,with results on how
February 6, 2015
Healthcare Marketers: Develop a Digital Content Strategy to Enhance Your Online Presence
This week in our Healthcare Branding Series, let’s focus on the importance of digital content strategies. The meteoric rise of
January 29, 2015
Tips on Choosing the Right Domain Name
The right domain name is mission critical So, it’s time to develop your new website or micro-site for your practice.
January 28, 2015
Healthwise Information on Infant and Toddler Health
Winter is a time when children seem to get sick with ear infections, colds and even the flu. This month’s
January 16, 2015
Help! I Got a Negative Review. What can I Do About It?
If you own a business, you’ve most likely had one customer that has been unhappy and threatened to bad mouth
January 12, 2015
Things to Consider When Merging Medical Practice Websites
February 17, 2015
No Comments
In the face of declining reimbursements, the ability to effectively compete, and the need to improve quality and lower costs, many smaller physician groups are merging to form larger, integrated multi-specialty group practices. In doing so, these new consolidated groups are faced with the need to rebrand, restructure and better manage their new online presence.
7 Tips for Email Campaign Subject Lines
February 17, 2015
No Comments
The open rate for emails depends greatly on the subject line. Subject lines need to be enticing without being too pushy for readers. Here are seven tips for making your email subject lines stand out among the rest:
Healthcare Marketers: Listen and Engage through Social Media to Learn About Your Audience
February 13, 2015
No Comments
This week in our Healthcare Branding Series, let’s concentrate on the importance of listening and engaging with your social media audience. To engage healthcare consumers who visit your website, you must know what types of content they want. If you’re unsure, try engaging them in various ways on social media, and listen to their feedback
Search Engine Ranking Myths Debunked
February 11, 2015
No Comments
As a medical practice or healthcare organization, you’ve most likely gotten a call from a digital marketing company selling you up a river. While the salesperson might be able to talk up the power of online marketing, there are a few common lies that SEO salespeople might tell to get you to agree to a
Healthwise eLinks – February is National Nutrition Month
February 9, 2015
No Comments
It’s almost March, National Nutrition Month (NNM), when the Academy of Nutrition and Dietetics spotlights the important role of healthful eating and physical activity to control weight and prevent chronic disease. This month is an opportune time to bring to light the importance of eating healthy and the ways it can make you look and
Understanding the Google Analytics Buzz Words
February 6, 2015
No Comments
It’s the end of the month and you receive a dashboard from us, your online marketing company,with results on how your website is doing.
Healthcare Marketers: Develop a Digital Content Strategy to Enhance Your Online Presence
January 29, 2015
No Comments
This week in our Healthcare Branding Series, let’s focus on the importance of digital content strategies. The meteoric rise of the internet, social networks and mobile browsing has changed how healthcare consumers seek out information. For healthcare marketers to reach audiences with meaningful, helpful information when and where people are looking for it, it’s critical
Tips on Choosing the Right Domain Name
January 28, 2015
No Comments
The right domain name is mission critical So, it’s time to develop your new website or micro-site for your practice. Because your website is brand new, it will take some time for your domain to pick up authority (and trust) with Google and other search engines. Picking the right domain name that best represents your
Healthwise Information on Infant and Toddler Health
January 16, 2015
No Comments
Winter is a time when children seem to get sick with ear infections, colds and even the flu. This month’s focus from Healthwise is Infant and Toddler Health to help with some of the common issues that arise during colder months . Here are a few sample blogs and articles from the most recent newsletter:
Help! I Got a Negative Review. What can I Do About It?
January 12, 2015
No Comments
If you own a business, you’ve most likely had one customer that has been unhappy and threatened to bad mouth you on popular rating sites such as Yelp, Rate MDs, and Google +. While the reviews are important when it comes to getting new business, how you react to a negative review is the most