HealthLinks for National Physical Fitness & Sports Month
This April, help your patients stay active and fit by linking to this information on your site. Keep your website,
April 4, 2018
News and Insights
Social Media Marketing
Stay up to date on important industry topics with our latest news, blogs, and more.
What Does Voice Search Mean for Your Practice?
“Hey Google, why can I not stop sneezing?” or “Alexa, where is the closest urgent care?” These phrases have now become
March 12, 2018
Are Healthcare PPC and SEO Friends or Foes?
If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have
February 21, 2018
Stay Ahead of Google Updates: What Healthcare Websites Need to Know | February 2018
It’s common knowledge in the marketing world that Google routinely makes updates that can both positively and negatively affect one’s
February 13, 2018
Online Marketing Isn’t One-Size-Fits-All
Imagine that you see a great pair of shoes at a store that you really, really can’t pass up, but
January 24, 2018
How to Market for Patient Wellness and ACOs
Over the past few years, the concept of healthcare value has been given more of a spotlight. Now, with the
January 2, 2018
Small Errors Can Equal Big Marketing Problems
Looking at the big picture, it might seem like your marketing plans are going well. You’re meeting new patients, your
December 13, 2017
5 Healthcare Marketing Trends for 2018
Can you believe 2017 is almost over? Just like that, 12 months of (hopefully) pure marketing bliss have passed us
November 30, 2017
How to Keep Your Website Content Readable and Engaging
Writing content for your medical website can be tough. At certain times you’ll want to be scholarly and provide very
November 3, 2017
Healthcare Digital Marketing Stats YOU Should Know
With the age of convenience upon us, people are readily using the internet as their first trusted source for health-related
October 31, 2017
HealthLinks for National Physical Fitness & Sports Month
April 4, 2018
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This April, help your patients stay active and fit by linking to this information on your site. Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages,
What Does Voice Search Mean for Your Practice?
March 12, 2018
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“Hey Google, why can I not stop sneezing?” or “Alexa, where is the closest urgent care?” These phrases have now become more common than not in homes, and the utilization of voice search is only poised to grow over the next few years. Today’s society has become infatuated with the theory of automation and fast results,
Are Healthcare PPC and SEO Friends or Foes?
February 21, 2018
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If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have been educated on both PPC and organic SEO. More often than not, these two things will be presented as very separate strategies. One (SEO) is looked at as a way to gain growth over the
Stay Ahead of Google Updates: What Healthcare Websites Need to Know | February 2018
February 13, 2018
No Comments
It’s common knowledge in the marketing world that Google routinely makes updates that can both positively and negatively affect one’s online presence. More now than ever, it’s important to stay on top of these updates to ensure that your website and listings are taken care of so that you can benefit from the changes you
Online Marketing Isn’t One-Size-Fits-All
January 24, 2018
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Imagine that you see a great pair of shoes at a store that you really, really can’t pass up, but you notice that they’re four sizes too small. The store is out of other sizes, so you purchase them anyway, knowing deep down that no one will ever see them. That anecdote seems illogical and
How to Market for Patient Wellness and ACOs
January 2, 2018
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Over the past few years, the concept of healthcare value has been given more of a spotlight. Now, with the rise of the Accountable Care Organization (ACO), practices are actively seeking new methods of marketing to drive the idea of consistent patient wellness. While the basic principle of engaging the patient in the whole process,
Small Errors Can Equal Big Marketing Problems
December 13, 2017
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Looking at the big picture, it might seem like your marketing plans are going well. You’re meeting new patients, your site looks beautiful, and your budget seems to be in line for the year. If that’s the case, there mustn’t be anything to worry about, right? While all of these things are phenomenal, if you
5 Healthcare Marketing Trends for 2018
November 30, 2017
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Can you believe 2017 is almost over? Just like that, 12 months of (hopefully) pure marketing bliss have passed us by, and now it’s time to prepare for the road ahead in 2018. With the presence of healthcare entities on the internet growing every second, it’s going to get more difficult. However, you can rest
How to Keep Your Website Content Readable and Engaging
November 3, 2017
No Comments
Writing content for your medical website can be tough. At certain times you’ll want to be scholarly and provide very formal information. At other times, you’ll want to be more conversational and evoke a sense of comfort. The stigma is that those two ideas are so vastly different that it’s nearly impossible to make them
Healthcare Digital Marketing Stats YOU Should Know
October 31, 2017
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With the age of convenience upon us, people are readily using the internet as their first trusted source for health-related information. In fact, over 57% of people are turning to the internet first, with only 32% going to their doctor for a first opinion. It’s more important now than ever before to make sure that