In Hospital Marketing, There Is No Substitute for Accurate Knowledge
The consumer-driven demand for goods, products and services is pervasive in today’s economy, and the service of healthcare is not
May 24, 2018
News and Insights
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Stay up to date on important industry topics with our latest news, blogs, and more.
How Google’s Latest Announcements Impact Your Website | May 2018
There’s a lot going on in the world of online marketing and while we’re always here to take care of
May 18, 2018
How Can Your Healthcare Website Pass the “Six Sigma” Test for Quality?
Quality certifications are considered a mark of excellence in many industries, especially in healthcare. Becoming certified confirms your commitment to
April 6, 2018
Consumer Demands Give Rise to Telehealth Adoption, and the Value is Becoming Evident
This edition of our #lifecare blog series explores how the rising consumer demand for telehealth is better preparing healthcare providers
March 30, 2018
Does my Appointment Request or Contact Form Need to Be HIPAA Compliant?
At Practis we are frequently asked, “Does my contact or appointment request form need to be secure?”. Most standard contact or
March 16, 2018
Reminder to post your revised Notice of Privacy Practices on your website
The HIPAA Privacy Rule requires health plans and covered health care providers develop and distribute a notice that provides a
March 16, 2018
Healthcare Consolidation: How Non-Traditional Partnerships are Improving Consumer Options
In our first #lifecare series blog post, we addressed how consumer knowledge shifts are driving change. Through advances in technology,
March 1, 2018
Practis Forms “tip-bits”: Enhance Patient Experience with In-Office Form Completion
Use your online forms in your waiting room! In a perfect scenario, your patients will all fill out their forms
February 26, 2018
The Rise of Platform Strategies: How Healthcare Consumer Knowledge Shifts are Driving Change
Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry
January 30, 2018
Practis Forms “Tip-bits”
Steer clear of a HIPAA violation by auditing your user permissions and log files. It’s important to make sure that your
January 22, 2018
In Hospital Marketing, There Is No Substitute for Accurate Knowledge
May 24, 2018
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The consumer-driven demand for goods, products and services is pervasive in today’s economy, and the service of healthcare is not immune. Rather, it is fully immersed in transforming itself into a competitive, consumer-centric industry. Theodore Levitt, renowned for his marketing and branding excellence and considered by many to be the founder of modern marketing, offers
How Google’s Latest Announcements Impact Your Website | May 2018
May 18, 2018
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There’s a lot going on in the world of online marketing and while we’re always here to take care of everything for you, it’s important to understand how any recent changes may impact your website. As expected, we continue to see Google take strides towards making searching the internet more user friendly. Is your website’s
How Can Your Healthcare Website Pass the “Six Sigma” Test for Quality?
April 6, 2018
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Quality certifications are considered a mark of excellence in many industries, especially in healthcare. Becoming certified confirms your commitment to quality and the positive impact it will have on your organization. Since your website is a virtual extension of your organization, it should be held to the same standard. There are several key measures that
Consumer Demands Give Rise to Telehealth Adoption, and the Value is Becoming Evident
March 30, 2018
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This edition of our #lifecare blog series explores how the rising consumer demand for telehealth is better preparing healthcare providers for long-term sustainability. In “The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform,” we define lifecare as a new, consumer-centric ecosystem that offers integrated health-related
Does my Appointment Request or Contact Form Need to Be HIPAA Compliant?
March 16, 2018
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At Practis we are frequently asked, “Does my contact or appointment request form need to be secure?”. Most standard contact or appointment request web forms use form mail scripts to collect and email responses over an open unsecure Internet connection. As a medical provider who needs to comply with HIPAA security regulations, this presents a problem.
Reminder to post your revised Notice of Privacy Practices on your website
March 16, 2018
No Comments
The HIPAA Privacy Rule requires health plans and covered health care providers develop and distribute a notice that provides a clear, user friendly explanation of individuals rights with respect to their personal health information and the privacy practices of health plans and health care providers.
Healthcare Consolidation: How Non-Traditional Partnerships are Improving Consumer Options
March 1, 2018
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In our first #lifecare series blog post, we addressed how consumer knowledge shifts are driving change. Through advances in technology, in particular, consumers have better access to information about their health and are playing a more prominent role in their health-related decisions. They are responding with increased demand for more and better information. To keep
Practis Forms “tip-bits”: Enhance Patient Experience with In-Office Form Completion
February 26, 2018
No Comments
Use your online forms in your waiting room! In a perfect scenario, your patients will all fill out their forms online before they get to your office. However, if they’re not used to this process, or they’re not the most technically savvy, it’s going to take a bit for them to warm up to the
The Rise of Platform Strategies: How Healthcare Consumer Knowledge Shifts are Driving Change
January 30, 2018
No Comments
Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform. In the paper, we explore how healthcare strategies are shifting, creating a transformation in the financing and delivery of consumer services. Think of lifecare as
Practis Forms “Tip-bits”
January 22, 2018
No Comments
Steer clear of a HIPAA violation by auditing your user permissions and log files. It’s important to make sure that your forms are going to the right people, but it’s even more important to make sure that they’re not going to the wrong people. If they do, this could be a clear and direct violation of