Strategic Planning

This past year has been both heartwarming and heart-wrenching. We’ve seen some practices not only recover from the COVID crisis but come back strong and have some of their best revenue-generating months ever. At the same time, we’ve seen a handful of practices go from profitable to struggling and, in some cases, shut their doors.

It used to be that people in audiology were pretty upbeat. Lately, for some practices, the mood has shifted from excited to anxious. What happened? There are significant developments in the industry that are upsetting audiologists. The first is the introduction of new, low-cost hearing aids and over-the-counter hearing devices. Then there are third-party negotiators

When you are considering improving the patient experience in your practice, think about this story. Improving your patient experience is similar to offering a stellar customer experience. During a recent MedPB company retreat, our team went on a scavenger hunt. One item on the list was to review their experience at The Store, in Warren,

What’s that ringing you hear at this time of year? For some, it’s just tinnitus acting up. But for most, it’s the sound of stores ringing up sales generated by Santa Claus. Sure he’s north of 65, wears his hair long, doesn’t own a razor, and wears funny clothes. But don’t overlook his success. Santa

Want more patients to find you online? Medical PPC can help. If you’ve done a search on Google in the last few months, you’ve seen that paid ads now dominate. Typically four ads appear at the top of the page and three at the bottom, squeezing organic (unpaid) listings into a few precious spots in

Karl Strom, Editor in Chief of Hearing Review, discusses the future of audiology in the post-pandemic world and how OTC will affect the future of the field. Watch the Webinar Here:

The Challenge: to Grow Your Audiology Practice Want to increase your revenue by 61% or more? If you could, how much more would that be in annual income, $150,000 or $300,000? Almost everyone we talk to says of course they want to grow their practice, but I wonder: Do they really mean it? Yes, I’m

For years now, audiology has been anticipating over-the-counter hearing aids. Some are even dreading it. And while OTC hearing aids are likely to bring change to the industry, it’s not likely to be the change you’re expecting. Here are some insights from our exclusive interview with Gary Rosenblum, President of Oticon. OTC will not be