
Powerful Medical Marketing: Why PPC Ads Work
Today, around 90% of healthcare searches take place online. That means your practice’s online presence and reputation are more than
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Today, around 90% of healthcare searches take place online. That means your practice’s online presence and reputation are more than

Expect the unexpected – that’s the first fundamental when it comes to managing a crisis. The others: Crisis is never

You don’t have to be big on resolutions to maximize the energy and momentum behind a new calendar year. After

For rural hospitals and healthcare providers, understanding patients – who they are and how they interact with you, each other

From an evolutionary standpoint, humans are more likely to focus on the negative than the positive. For survival purposes, we

October is National Health Literacy Month – an important reminder to reflect on our roles in helping every patient and

Your website is often the first point of contact for potential patients, giving them a glimpse into the level of

Management Services Organizations (MSO) help healthcare practices pave a path toward greater operational efficiency and growth. When properly executed, MSO

[practis_cta] Everyone loves art. Even if you’ve never set foot inside an art museum, you probably have art hanging

If you’re of a certain age, you remember the Macarena. It was a super popular dance move in the late

Today, around 90% of healthcare searches take place online. That means your practice’s online presence and reputation are more than just important – they’re critical to your growth and success. Fortunately, there are multiple marketing strategies that can greatly impact your visibility and reach when skillfully executed. Pay-Per-Click (PPC) advertising is one such strategy. PPC

Expect the unexpected – that’s the first fundamental when it comes to managing a crisis. The others: Crisis is never convenient, addressing the crisis correctly can help resolve it, and playbooks are essential. At a recent conference of the Kansas Association of Public Information Officers, our Director of Marketing and Client Services, Lindsey Elliott, shared

You don’t have to be big on resolutions to maximize the energy and momentum behind a new calendar year. After all, any “fresh start” season is an opportunity to re-evaluate, re-think, and make the most of the moment. For example, as a pediatrician, you might be wondering how to drive growth, expand your reach, and

For rural hospitals and healthcare providers, understanding patients – who they are and how they interact with you, each other and your larger urban center competitors – is an important aspect of patient experience and marketing strategy. While patient care is, of course, always the top priority, the goals of being patient-centric and consumer-centric are

From an evolutionary standpoint, humans are more likely to focus on the negative than the positive. For survival purposes, we tend to ruminate more intensely on things that go “wrong” than on things that go according to plan. But the science behind this behavior is cold comfort when you’re staring down the barrel of a

October is National Health Literacy Month – an important reminder to reflect on our roles in helping every patient and consumer understand the health options before them. Whether you provide care or promote those who do, communicating in ways that are clear for everyone can make a very healthy difference. Because healthcare options are typically

Your website is often the first point of contact for potential patients, giving them a glimpse into the level of care and expertise they can anticipate when choosing your practice. With over two decades of experience specializing in urology website design, we’re experts at crafting a website that looks beautiful and works to get new

Management Services Organizations (MSO) help healthcare practices pave a path toward greater operational efficiency and growth. When properly executed, MSO services help alleviate pressure by offering senior executive support, IT support, billing and revenue cycle management, and much more. What is a Healthcare MSO? An MSO offers comprehensive management and administrative services to healthcare organizations.

[practis_cta] Everyone loves art. Even if you’ve never set foot inside an art museum, you probably have art hanging on your walls. And, hopefully, every time you look at it, that artwork makes you feel something–that’s what art is supposed to do! So… does your website need to be a work of art? Should

If you’re of a certain age, you remember the Macarena. It was a super popular dance move in the late 1990s (or the late nineteen-hundreds, as the kids call it). This dance was so popular that everyone was doing it–from Big Bird to prominent politicians. Of course, these days, barely anyone remembers the Macarena. It