Lindsey Elliott of Dobies Health Marketing Joins KC Health Communicators Board
KANSAS CITY, Mo. — Lindsey Elliott, Director of Marketing and Client Services at Dobies Health Marketing, has joined the KC
April 1, 2024
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Stay up to date on important industry topics with our latest news, blogs, and more.
11 Healthcare Marketing Ideas for 2024
Healthcare services have ample opportunities to connect with patients and drive growth – but they also face challenges in keeping
March 25, 2024
Healthcare Content Marketing
Content is king. In 1996, the average person couldn’t grasp the significance of Bill Gates’ statement. Today, it’s clear he
March 25, 2024
Bringing the Rural Health Crisis Into Focus: Documentary Spotlights Dire Effects of America’s Healthcare Deserts
As hospital closures increase in rural America, it’s critical that everyone – from patients and community members to providers, health
March 8, 2024
Practis Expands Healthcare Marketing Services with Acquisition of HearWorks
Practis Acquires HearWorks In a move set to revolutionize healthcare marketing, Practis proudly announced its acquisition of HearWorks. This move
February 27, 2024
What is Medical Marketing, Anyway?
How Healthcare Advertising Empowers Patients Healthcare advertising, also known as medical marketing, takes many different forms. From raising patient awareness
February 27, 2024
5 Hearing Aid Blog Topics To Boost Appointments
The Power of the Well-Built Blog Well-built blog catalogs are time-consuming. They’re also essential if you want your audiology website
February 20, 2024
5 Modern Strategies for Effective Healthcare Marketing
The Power of Compelling Healthcare Marketing Campaigns As a practice owner, you might have noticed that some of the marketing
February 17, 2024
Open Payments Law in California : What Does Your Practice Need?
As of January 1, 2024, California has taken a significant step towards enhancing transparency in the healthcare sector with the
February 15, 2024
7 Ways to Make Your Audiology Website a Patient Magnet in 2024
Get More Out of Your Audiology Website Whether you need to create a new website or reimagine an old one,
February 12, 2024
Lindsey Elliott of Dobies Health Marketing Joins KC Health Communicators Board
April 1, 2024
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KANSAS CITY, Mo. — Lindsey Elliott, Director of Marketing and Client Services at Dobies Health Marketing, has joined the KC Health Communicators (KCHC) Board. In this industry leadership role, she aims to help further the KCHC mission of sharing best practices and supporting professional development for communicators in healthcare. As a long-time KCHC member –
11 Healthcare Marketing Ideas for 2024
March 25, 2024
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Healthcare services have ample opportunities to connect with patients and drive growth – but they also face challenges in keeping pace with the speed of change. As consumer behavior and expectations around healthcare grow, marketing strategies must adapt accordingly. In this comprehensive guide, we will discuss some innovative healthcare marketing strategies and ideas to help
Healthcare Content Marketing
March 25, 2024
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Content is king. In 1996, the average person couldn’t grasp the significance of Bill Gates’ statement. Today, it’s clear he could see a little further down the road than most. In his now-famous essay, Gates predicted the power of content in internet marketing strategies, and his forecast was spot-on. 30 years later, Gates’ statement hasn’t
Bringing the Rural Health Crisis Into Focus: Documentary Spotlights Dire Effects of America’s Healthcare Deserts
March 8, 2024
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As hospital closures increase in rural America, it’s critical that everyone – from patients and community members to providers, health plans, local business leaders and legislators – understand the devastating impact that ripples across the areas affected. While it didn’t ultimately receive an Oscar nomination, we are thrilled to know one documentary short film in
Practis Expands Healthcare Marketing Services with Acquisition of HearWorks
February 27, 2024
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Practis Acquires HearWorks In a move set to revolutionize healthcare marketing, Practis proudly announced its acquisition of HearWorks. This move will allow hearing health clinics that we represent under the MedPB brand name to offer better insight into running their practices more efficiently and increasing revenue. This strategic move solidifies Practis’ position as a comprehensive
What is Medical Marketing, Anyway?
February 27, 2024
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How Healthcare Advertising Empowers Patients Healthcare advertising, also known as medical marketing, takes many different forms. From raising patient awareness to encouraging community engagement to expressing the vision and mission of a practice, medical marketing is a powerful tool when properly harnessed. Most importantly, medical marketing is always about connection. When your messaging is on-point
5 Hearing Aid Blog Topics To Boost Appointments
February 20, 2024
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The Power of the Well-Built Blog Well-built blog catalogs are time-consuming. They’re also essential if you want your audiology website to stand out. Patients looking for an audiologist in their area need to know you’re knowledgeable and attuned to their needs. A thoughtful, high-quality blog instills trust, empowers readers, and inspires them to act. If
5 Modern Strategies for Effective Healthcare Marketing
February 17, 2024
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The Power of Compelling Healthcare Marketing Campaigns As a practice owner, you might have noticed that some of the marketing tactics you used in the past are no longer producing the results you expect. Don’t worry – that’s par for the course with medical marketing. If you want to stand out, captivate potential patients, and
Open Payments Law in California : What Does Your Practice Need?
February 15, 2024
No Comments
As of January 1, 2024, California has taken a significant step towards enhancing transparency in the healthcare sector with the implementation of a new law. This law mandates physicians in the state to provide written or electronic notice of the Open Payments database to patients during their initial office visit. Physicians are also required to
7 Ways to Make Your Audiology Website a Patient Magnet in 2024
February 12, 2024
No Comments
Get More Out of Your Audiology Website Whether you need to create a new website or reimagine an old one, the importance of your online presence cannot be overestimated. Think of it this way: You wouldn’t want patients walking into a messy waiting area or dealing with a rude staff member. Likewise, you don’t want