
Complete Guide to the 7 Ps of The Marketing Mix
Marketing strategies come and go, but one that stands the test of time and continues expanding is the marketing mix.
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Marketing strategies come and go, but one that stands the test of time and continues expanding is the marketing mix.

Healthcare Marketing Automation Has Big Benefits Medical marketing automation has come a long way, and it can take your practice

KANSAS CITY, Mo. — Dobies Health Marketing is pleased to welcome media strategist Tonya Morton to its growing team. As

The Importance of Recurring Revenue Streams for Audiology Practice Growth As an audiology practice owner, you understand how critical it

KANSAS CITY, Mo. — As Dobies Health Marketing enters its 32nd year and continues to grow in size and scope,

As a practice owner, you know a negative waiting room experience can ruin an entire visit. What’s worse, the review

Wellness Awareness & Your Practice Over the past decade, there has been a tremendous spike in conversations around wellness. This

5 Steps to Building a Healthcare Marketing Plan You Can Be Proud Of Make This Your Most Growth-Focused Year Yet

Harnessing the Power of Social Media for Your Practice Social media is powerful. As a practice owner, harnessing social media

Maximize Your Healthcare Marketing Strategies With This Deep-Dive Self-Exam Companies commonly use a twice-yearly SWOT analysis to help crystalize their

Marketing strategies come and go, but one that stands the test of time and continues expanding is the marketing mix. This framework has been a staple in the marketing industry for decades. The marketing mix comprises the 7 Ps – Product, Price, Place, Promotion, People, Process, and Physical Evidence. Each element plays a role in

Healthcare Marketing Automation Has Big Benefits Medical marketing automation has come a long way, and it can take your practice farther, too. While you can’t completely automate your marketing efforts, there are areas where automation can streamline and enhance your strategies, making them more effective and efficient. MedPB specializes in healthcare marketing and audiology marketing

KANSAS CITY, Mo. — Dobies Health Marketing is pleased to welcome media strategist Tonya Morton to its growing team. As Senior Media Planner, Tonya ensures smart and seamless media planning, buying and execution across multiple platforms, including traditional, digital, social, streaming, search and programmatic channels. With extensive experience in digital marketing strategy, she works closely

The Importance of Recurring Revenue Streams for Audiology Practice Growth As an audiology practice owner, you understand how critical it is to optimize your recurring revenue streams. To achieve growth and offer the very best patient care, you must be able to embrace both traditional and innovative steams, but deciding which to focus on can

KANSAS CITY, Mo. — As Dobies Health Marketing enters its 32nd year and continues to grow in size and scope, the Kansas City-based firm welcomes Maggie Krout as Production Artist on the creative and graphic design team. In this role, Maggie supports and collaborates with art directors, designers and developers to edit and finalize design

As a practice owner, you know a negative waiting room experience can ruin an entire visit. What’s worse, the review that follows can damage your reputation for months. But avoiding negative waiting room experiences is just the beginning. When optimized, your waiting room can improve patient satisfaction, increase loyalty, and create an atmosphere that strengthens

Wellness Awareness & Your Practice Over the past decade, there has been a tremendous spike in conversations around wellness. This trend has huge potential for good but involves plenty of misinformation. As a practice owner, the increased interest in wellness presents an exciting opportunity: You can attract new patients by sharing high-quality content that meets

5 Steps to Building a Healthcare Marketing Plan You Can Be Proud Of Make This Your Most Growth-Focused Year Yet As a practice owner, a well-structured healthcare marketing plan is one of your greatest assets. But marketing doesn’t have to be your forte, or even in your wheelhouse! The experts at Practis can create a

Harnessing the Power of Social Media for Your Practice Social media is powerful. As a practice owner, harnessing social media for healthcare not only helps grow your practice, it empowers patients by making valuable information easily accessible. As of October 2023, 4.95 billion people use social media. The question is: How are you leveraging social

Maximize Your Healthcare Marketing Strategies With This Deep-Dive Self-Exam Companies commonly use a twice-yearly SWOT analysis to help crystalize their current and future positions. SWOT stands for strengths, weaknesses, opportunities, and threats. SWOT analysis in healthcare is essential because it helps practice owners maintain their competitive edge, increase ROI, and boost patient acquisition. Say you’re