Health Website Accessibility Compliance Deadline Set to January 18, 2018
On January 18, 2017, the final rule of Section 508 of the Rehabilitation Act was published in the Federal Register.
December 23, 2017
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Stay up to date on important industry topics with our latest news, blogs, and more.
7 Signs That It’s Time to Abandon Your Website
Why should you abandon your current website and upgrade to the latest, proven top-converting websites? For one simple reason: to
December 21, 2017
Strengthening Healthcare Brands Through Corporate Social Engagement
As 2017 comes to a close and we embark on a new year, it is an opportune time to think
December 19, 2017
Small Errors Can Equal Big Marketing Problems
Looking at the big picture, it might seem like your marketing plans are going well. You’re meeting new patients, your
December 13, 2017
How To Avoid Getting Ripped Off With PPC Advertising Cons
Has your company become a victim of a latest PPC con? Companies portraying themselves as PPC advertising experts and taking
December 7, 2017
Practis Forms “Tip-bits”: Introducing Enhanced Security Measures
What does enhanced security mean for you? We made a recent announcement regarding the addition of our new enhanced security feature within
December 4, 2017
5 Healthcare Marketing Trends for 2018
Can you believe 2017 is almost over? Just like that, 12 months of (hopefully) pure marketing bliss have passed us
November 30, 2017
11 Ways to Boost Hearing Aid Sales Over the Holidays
December is a Great Time to Sell Hearing Aids Most of what you’ve been told about selling hearing aids in
November 29, 2017
After Rebranding Your Hospital: Five Guiding Principles to Brand Sustainability
If you have recently launched a new brand at your healthcare organization, you are well aware that your brand is
November 15, 2017
Dobies Health Marketing Welcomes Additional Expertise in Creative and Client Services
KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, deepened its expertise with the addition
November 6, 2017
Health Website Accessibility Compliance Deadline Set to January 18, 2018
December 23, 2017
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On January 18, 2017, the final rule of Section 508 of the Rehabilitation Act was published in the Federal Register. This rule requires all healthcare organizations who receive funds from the federal government to comply with WCAG 2.0 AA website accessibility standards by January 18, 2018.
7 Signs That It’s Time to Abandon Your Website
December 21, 2017
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Why should you abandon your current website and upgrade to the latest, proven top-converting websites? For one simple reason: to attract more patients and get your practice where you want it to be. When I was in college my friend Eric owned an old two-stroke, Swedish-made Saab. It was basically like driving a lawn mower.
Strengthening Healthcare Brands Through Corporate Social Engagement
December 19, 2017
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As 2017 comes to a close and we embark on a new year, it is an opportune time to think of how you can continue to build and strengthen your brand. At Dobies Health Marketing, we are fortunate to work with leaders across the healthcare spectrum, frequently advising on brand strategy. We often recommend our
Small Errors Can Equal Big Marketing Problems
December 13, 2017
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Looking at the big picture, it might seem like your marketing plans are going well. You’re meeting new patients, your site looks beautiful, and your budget seems to be in line for the year. If that’s the case, there mustn’t be anything to worry about, right? While all of these things are phenomenal, if you
How To Avoid Getting Ripped Off With PPC Advertising Cons
December 7, 2017
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Has your company become a victim of a latest PPC con? Companies portraying themselves as PPC advertising experts and taking your money to do essentially nothing are becoming more and more common. We’re writing this to help you avoid becoming a victim, too. Just this past month we’ve heard 9 more stories of medical practices
Practis Forms “Tip-bits”: Introducing Enhanced Security Measures
December 4, 2017
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What does enhanced security mean for you? We made a recent announcement regarding the addition of our new enhanced security feature within Practis Forms. Although the feature was not mandatory prior to this, it is now becoming a standard. Here’s a recap of the new features for those who may have missed the initial message: Three Security Questions :
5 Healthcare Marketing Trends for 2018
November 30, 2017
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Can you believe 2017 is almost over? Just like that, 12 months of (hopefully) pure marketing bliss have passed us by, and now it’s time to prepare for the road ahead in 2018. With the presence of healthcare entities on the internet growing every second, it’s going to get more difficult. However, you can rest
11 Ways to Boost Hearing Aid Sales Over the Holidays
November 29, 2017
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December is a Great Time to Sell Hearing Aids Most of what you’ve been told about selling hearing aids in the dead of winter is wrong! Discover the secret to making this December your best ever, starting with why it’s the perfect month to ramp up sales below. Here’s a simple secret I learned from
After Rebranding Your Hospital: Five Guiding Principles to Brand Sustainability
November 15, 2017
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If you have recently launched a new brand at your healthcare organization, you are well aware that your brand is not a logo – your brand is an intangible asset that resides in people’s hearts and minds. It is defined by expectations developed over time though communication and, more importantly, through actions. While you have
Dobies Health Marketing Welcomes Additional Expertise in Creative and Client Services
November 6, 2017
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KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, deepened its expertise with the addition of two very talented marketing professionals: Tara Grassie (client services) and Anne Bracker (creative services). “Tara and Anne bring the right experience, skills and talents to deliver the seamless service and powerful results our clients