Healthcare Consolidation: How Non-Traditional Partnerships are Improving Consumer Options
In our first #lifecare series blog post, we addressed how consumer knowledge shifts are driving change. Through advances in technology,
March 1, 2018
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Practis Forms “tip-bits”: Enhance Patient Experience with In-Office Form Completion
Use your online forms in your waiting room! In a perfect scenario, your patients will all fill out their forms
February 26, 2018
Are Healthcare PPC and SEO Friends or Foes?
If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have
February 21, 2018
7 SEO Mistakes To Avoid in Audiology Marketing
If you’re an audiologist and interested in SEO to attract more patients, you need to know that most SEO firms
February 21, 2018
Stay Ahead of Google Updates: What Healthcare Websites Need to Know | February 2018
It’s common knowledge in the marketing world that Google routinely makes updates that can both positively and negatively affect one’s
February 13, 2018
The Rise of Platform Strategies: How Healthcare Consumer Knowledge Shifts are Driving Change
Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry
January 30, 2018
Online Marketing Isn’t One-Size-Fits-All
Imagine that you see a great pair of shoes at a store that you really, really can’t pass up, but
January 24, 2018
Practis Forms “Tip-bits”
Steer clear of a HIPAA violation by auditing your user permissions and log files. It’s important to make sure that your
January 22, 2018
How to Market for Patient Wellness and ACOs
Over the past few years, the concept of healthcare value has been given more of a spotlight. Now, with the
January 2, 2018
4 Ways Google Can Bring You More Patients
Is your calendar looking a little empty? What IS the secret to filling your waiting room with new patients? It’s
January 2, 2018
Healthcare Consolidation: How Non-Traditional Partnerships are Improving Consumer Options
March 1, 2018
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In our first #lifecare series blog post, we addressed how consumer knowledge shifts are driving change. Through advances in technology, in particular, consumers have better access to information about their health and are playing a more prominent role in their health-related decisions. They are responding with increased demand for more and better information. To keep
Practis Forms “tip-bits”: Enhance Patient Experience with In-Office Form Completion
February 26, 2018
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Use your online forms in your waiting room! In a perfect scenario, your patients will all fill out their forms online before they get to your office. However, if they’re not used to this process, or they’re not the most technically savvy, it’s going to take a bit for them to warm up to the
Are Healthcare PPC and SEO Friends or Foes?
February 21, 2018
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If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have been educated on both PPC and organic SEO. More often than not, these two things will be presented as very separate strategies. One (SEO) is looked at as a way to gain growth over the
7 SEO Mistakes To Avoid in Audiology Marketing
February 21, 2018
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If you’re an audiologist and interested in SEO to attract more patients, you need to know that most SEO firms are selling you a placebo. You know what I’m talking about, the online version of a little white sugar pill that does nothing but spike your blood sugar… Yup, it’s big scam in online marketing.
Stay Ahead of Google Updates: What Healthcare Websites Need to Know | February 2018
February 13, 2018
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It’s common knowledge in the marketing world that Google routinely makes updates that can both positively and negatively affect one’s online presence. More now than ever, it’s important to stay on top of these updates to ensure that your website and listings are taken care of so that you can benefit from the changes you
The Rise of Platform Strategies: How Healthcare Consumer Knowledge Shifts are Driving Change
January 30, 2018
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Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform. In the paper, we explore how healthcare strategies are shifting, creating a transformation in the financing and delivery of consumer services. Think of lifecare as
Online Marketing Isn’t One-Size-Fits-All
January 24, 2018
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Imagine that you see a great pair of shoes at a store that you really, really can’t pass up, but you notice that they’re four sizes too small. The store is out of other sizes, so you purchase them anyway, knowing deep down that no one will ever see them. That anecdote seems illogical and
Practis Forms “Tip-bits”
January 22, 2018
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Steer clear of a HIPAA violation by auditing your user permissions and log files. It’s important to make sure that your forms are going to the right people, but it’s even more important to make sure that they’re not going to the wrong people. If they do, this could be a clear and direct violation of
How to Market for Patient Wellness and ACOs
January 2, 2018
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Over the past few years, the concept of healthcare value has been given more of a spotlight. Now, with the rise of the Accountable Care Organization (ACO), practices are actively seeking new methods of marketing to drive the idea of consistent patient wellness. While the basic principle of engaging the patient in the whole process,
4 Ways Google Can Bring You More Patients
January 2, 2018
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Is your calendar looking a little empty? What IS the secret to filling your waiting room with new patients? It’s the question that dogs every doctor. I think you already know the answer. It’s why you’ve got a website up and running, to get the word out and attract new patients. So why isn’t your