The Secret Behind Share of Voice
What does your voice say in 8 seconds? With brands vying for consumer attention, a clear strategy for share of
June 11, 2018
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Healthcare Marketing: Authentic Brands vs. Pigs in Lipstick
All the marketing in the world will not fix a lack of operational readiness, nor improve customer experience. Brands must
June 4, 2018
In Hospital Marketing, There Is No Substitute for Accurate Knowledge
The consumer-driven demand for goods, products and services is pervasive in today’s economy, and the service of healthcare is not
May 24, 2018
Healthcare is Human: 4 Reasons to Invest in Interaction as a Marketing & Branding Strategy
Despite the important conversations we’re all having about our changing healthcare landscape, one thing remains constant: old-school customer service still
May 18, 2018
How Google’s Latest Announcements Impact Your Website | May 2018
There’s a lot going on in the world of online marketing and while we’re always here to take care of
May 18, 2018
May’s Healthwise HealthLinks
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes
May 11, 2018
Launch of DENTInstitute.com
Practis has launched a new website for DENT Neurologic Institute. With three locations in Western New York, the DENT Neurologic Institute
May 7, 2018
Why is Social Media Important to my Medical Practice?
The horror stories surrounding social media lately have been creating a lot of questions (and fears) around its welcome, or
May 7, 2018
Timour Haider, ABM’s CEO To Speak at ASAPS 2016
Aesthetic Brand Marketing (ABM) Inc. will be attending The Aesthetic Meeting 2016 in Las Vegas hosted by the American Society for Aesthetic
May 4, 2018
When to Advertise On Facebook If Ever
Before I get started, the first thing you should know is it’s not time to give up on Facebook. Sure,
April 23, 2018
The Secret Behind Share of Voice
June 11, 2018
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What does your voice say in 8 seconds? With brands vying for consumer attention, a clear strategy for share of voice in market is critical. Studies show the average consumer is exposed to up to 10,000 brand messages a day, and the average person’s attention span is now just eight seconds. What does your brand
Healthcare Marketing: Authentic Brands vs. Pigs in Lipstick
June 4, 2018
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All the marketing in the world will not fix a lack of operational readiness, nor improve customer experience. Brands must be ready and able to deliver on their promises before going to market. Brand is an intangible asset that lives in the hearts and minds of your customers. It is shaped by consumer expectations born
In Hospital Marketing, There Is No Substitute for Accurate Knowledge
May 24, 2018
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The consumer-driven demand for goods, products and services is pervasive in today’s economy, and the service of healthcare is not immune. Rather, it is fully immersed in transforming itself into a competitive, consumer-centric industry. Theodore Levitt, renowned for his marketing and branding excellence and considered by many to be the founder of modern marketing, offers
Healthcare is Human: 4 Reasons to Invest in Interaction as a Marketing & Branding Strategy
May 18, 2018
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Despite the important conversations we’re all having about our changing healthcare landscape, one thing remains constant: old-school customer service still reigns. Having overseen a busy call center in a large academic medical center for many years, I know those over-the-phone touch points are among the biggest moments of opportunity to build lifetime customers. In fact,
How Google’s Latest Announcements Impact Your Website | May 2018
May 18, 2018
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There’s a lot going on in the world of online marketing and while we’re always here to take care of everything for you, it’s important to understand how any recent changes may impact your website. As expected, we continue to see Google take strides towards making searching the internet more user friendly. Is your website’s
May’s Healthwise HealthLinks
May 11, 2018
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Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails,
Launch of DENTInstitute.com
May 7, 2018
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Practis has launched a new website for DENT Neurologic Institute. With three locations in Western New York, the DENT Neurologic Institute is among the largest, most comprehensive neurology practices in the United States. With a focus on providing superior clinical care, advanced diagnostic services, clinical research, and education, they turned to Practis to design a website
Why is Social Media Important to my Medical Practice?
May 7, 2018
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The horror stories surrounding social media lately have been creating a lot of questions (and fears) around its welcome, or lack thereof, in healthcare. In fact, some are even debating whether or not they should stop using social media for their practices to avoid any risk. While we take security very seriously, we want to
Timour Haider, ABM’s CEO To Speak at ASAPS 2016
May 4, 2018
No Comments
Aesthetic Brand Marketing (ABM) Inc. will be attending The Aesthetic Meeting 2016 in Las Vegas hosted by the American Society for Aesthetic Plastic Surgery (ASAPS) at the Mandalay Bay Resort and Casino from April 2 – 7, 2016. ABM will be exhibiting in the main exhibit hall at booth #425. ABM’s CEO Timour Haider To Speak at
When to Advertise On Facebook If Ever
April 23, 2018
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Before I get started, the first thing you should know is it’s not time to give up on Facebook. Sure, you may be disgusted with their lack of privacy controls. And you may be annoyed they allowed wholesale scrapping of the data from their site by almost anyone. All that being said and done, the