Measuring the Right Insights in Today’s #BigData World: What Counts vs. What Can Be Counted
Thriving in today’s big data world, we look for data metrics to substantiate everything we do. In marketing and advertising,
July 17, 2018
News and Insights
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Stay up to date on important industry topics with our latest news, blogs, and more.
How to Improve Your Patient Form Process
Does this sound like your office? Your patient shows for their appointment on time. They check in and you hand
July 14, 2018
3 Ways To Fix Your Practice’s Online Reputation Today
Last weekend, I was out with friends and we were looking for a restaurant to try. We walked by one
July 14, 2018
How Google’s Latest Announcements Impact Your Website | July 2018
Another month, another series of fantastic Google updates that may impact your site. As always, it’s up to you (or
July 11, 2018
Your Website’s All Wrong – And You Have the Data to Prove It
I like fantasies as much as the next person, but when I walk into a house I think it should
July 6, 2018
The 4 Lies About the Value of Your Practice…
I’ll admit it, I’ve lied to myself in the past too. It’s a habit I’d like to think I’ve kicked out
July 2, 2018
Changing your Corporate Identity: Top 3 Potential Pitfalls & How to Avoid Them
Launching a new corporate identity (a.k.a. brand identity) signals to the market that something is different within your operations, strategy or
June 26, 2018
How to Ask Patients for Reviews with Success
At this point your reputation should be a top concern. If it’s not, here’s a refresher on why reviews are
June 21, 2018
The Consumer Quest for Well-Being
This edition of our #lifecare blog series explores how products that enable consumers to take more control of health needs
June 19, 2018
The Five Step Guide to Successful Online Marketing
While there’s no perfect recipe for an online marketing campaign, there’s certainly a method behind the madness of it all.
June 12, 2018
Measuring the Right Insights in Today’s #BigData World: What Counts vs. What Can Be Counted
July 17, 2018
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Thriving in today’s big data world, we look for data metrics to substantiate everything we do. In marketing and advertising, this adage certainly holds true: not everything that counts can be counted (such as word-of-mouth marketing), and not everything that can be counted counts. As marketing professionals look for measurable results to validate efforts and
How to Improve Your Patient Form Process
July 14, 2018
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Does this sound like your office? Your patient shows for their appointment on time. They check in and you hand them forms to fill out. Your nurse, and doctor, wait while your patient completes their forms. This patient intake process, and its associated inefficiency, are symptomatic of an analog process stuck in a digital world.
3 Ways To Fix Your Practice’s Online Reputation Today
July 14, 2018
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Last weekend, I was out with friends and we were looking for a restaurant to try. We walked by one restaurant where the menu looked sumptuous but when we looked in the window, we only saw 3 customers in the place. So we kept walking and ended up in a restaurant that was packed with
How Google’s Latest Announcements Impact Your Website | July 2018
July 11, 2018
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Another month, another series of fantastic Google updates that may impact your site. As always, it’s up to you (or your fantastic marketing company) to stay on top of these and either maximize or minimize the impact on your overall online marketing. Here’s a quick rundown of what you should absolutely know from the past
Your Website’s All Wrong – And You Have the Data to Prove It
July 6, 2018
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I like fantasies as much as the next person, but when I walk into a house I think it should be real. You know, it should actually have walls and such. That’s not what I found when I arrived at a recently renovated AirBnB bungalow. I had spent hours looking through listings to find the
The 4 Lies About the Value of Your Practice…
July 2, 2018
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I’ll admit it, I’ve lied to myself in the past too. It’s a habit I’d like to think I’ve kicked out the door once and for all. I used to tell myself lies like: “I’m not overweight, just big boned.” “I’ll start my diet tomorrow.” “If I file everything, I won’t be able to find it.”
Changing your Corporate Identity: Top 3 Potential Pitfalls & How to Avoid Them
June 26, 2018
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Launching a new corporate identity (a.k.a. brand identity) signals to the market that something is different within your operations, strategy or positioning, or external environment. In healthcare, corporate identity changes are most often born from (a) environmental influences leading to changes in operations, or (b) new ownership—such as a merger or series of acquisitions—which frequently results
How to Ask Patients for Reviews with Success
June 21, 2018
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At this point your reputation should be a top concern. If it’s not, here’s a refresher on why reviews are that important. If you’ve taken the step of paying attention to your reviews, you’ve at least started the process. The trickiest part is actually figuring out ways to solicit reviews from your patients without coming
The Consumer Quest for Well-Being
June 19, 2018
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This edition of our #lifecare blog series explores how products that enable consumers to take more control of health needs are creating a “well-being” state of mind. There has been a notable uptick in consumer use of products, services and web/mobile applications that cater to their increasing desire to maintain an overall healthy state of
The Five Step Guide to Successful Online Marketing
June 12, 2018
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While there’s no perfect recipe for an online marketing campaign, there’s certainly a method behind the madness of it all. As we’ve mentioned before, putting your eggs into one basket can ultimately cause an issue that could end up costing you more in the long run. Even taking too much time each month to focus