Advancing Rural Health: Promoting the Value of Primary Care
As we continue our series on Advancing Rural Health, we recognize rural Americans experience a unique combination of factors that
September 18, 2018
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Why Images Are SO Important for Your Medical Website
If you’re anything like the average user of the internet, chances are you don’t know exactly what you want to
September 12, 2018
Advancing Rural Health: From Healthcare to Lifecare
Rural health systems are fertile grounds for innovation – that’s the consensus reached by healthcare executives at the Health:Further conference
September 10, 2018
When Should You Replace Your Website?
Ever own a car that is older than most middle school children? One that has you visiting your mechanic more
September 10, 2018
Advancing Rural Health: Addressing Market Challenges
As we begin our September blog series on Advancing Rural Health, it’s helpful to think about the challenges faced by
September 4, 2018
Practis Forms “Tip-bits”
Build a form that converts with the right fields! People use online forms for the sake of convenience, so if
August 30, 2018
Dobies Health Marketing Launches Division Focused on Advancing Rural Health
KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first healthcare marketing firm, has launched dhmstudio+, a new division focused exclusively
August 30, 2018
Opportunity Ahead: Re-Imagining Your Health System’s Approach to Patient Navigation
Years ago, I read a parable about how to make a better decision written by Spencer Johnson, MD. It was
August 29, 2018
Why Most Medical SEO Doesn’t Attract Patients
Tired of looking at an empty waiting room? What’s the fastest way to get more appointments? It’s to attract more
August 25, 2018
The One PPC Advertising Mistake to Avoid at All Costs
Maria called me from Florida to ask what went wrong with her medical PPC ads. She and her husband had
August 25, 2018
Advancing Rural Health: Promoting the Value of Primary Care
September 18, 2018
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As we continue our series on Advancing Rural Health, we recognize rural Americans experience a unique combination of factors that create disparities in healthcare not found in urban areas. This market environment creates the need for innovative thinking and a strong connection with the community that fosters better health. In our strategy work with rural
Why Images Are SO Important for Your Medical Website
September 12, 2018
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If you’re anything like the average user of the internet, chances are you don’t know exactly what you want to search each and every time. In fact, sometimes the words just don’t make sense (especially in the healthcare space), so you rely on image searches to confirm that your particular word or phrase will even
Advancing Rural Health: From Healthcare to Lifecare
September 10, 2018
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Rural health systems are fertile grounds for innovation – that’s the consensus reached by healthcare executives at the Health:Further conference last month, and we couldn’t agree more. With declining populations compounded by challenges associated with provider shortages, governmental influences and rapidly advancing technologies, rural health systems should recognize and seize the opportunity to reinvent the
When Should You Replace Your Website?
September 10, 2018
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Ever own a car that is older than most middle school children? One that has you visiting your mechanic more often than most of your friends? One where the repairs are costing you the price of a new car? In the case of an old car, it’s clear when it’s time to replace it though
Advancing Rural Health: Addressing Market Challenges
September 4, 2018
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As we begin our September blog series on Advancing Rural Health, it’s helpful to think about the challenges faced by healthcare providers and patients in America’s small-town communities. As shown in the chart below, rural Americans experience a unique combination of factors that create disparities in healthcare not found in urban areas. Market forces such
Practis Forms “Tip-bits”
August 30, 2018
No Comments
Build a form that converts with the right fields! People use online forms for the sake of convenience, so if your form is confusing and uses a confusing series fields there’s a change they’ll become frustrated and abandon that form rather quickly. Building a form that will be user friendly to both current and new
Dobies Health Marketing Launches Division Focused on Advancing Rural Health
August 30, 2018
No Comments
KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first healthcare marketing firm, has launched dhmstudio+, a new division focused exclusively on the unique marketing needs of rural and critical access hospitals. To keep pace in an evolving healthcare industry, rural hospitals and clinics must focus on improving patient experiences, delivering better outcomes and optimizing revenue
Opportunity Ahead: Re-Imagining Your Health System’s Approach to Patient Navigation
August 29, 2018
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Years ago, I read a parable about how to make a better decision written by Spencer Johnson, MD. It was about a business leader and his quest for improved decision-making skills as he trekked along a mountain trail. I loved the common-sense approach, and I have long carried in my wallet the book’s accompanying card
Why Most Medical SEO Doesn’t Attract Patients
August 25, 2018
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Tired of looking at an empty waiting room? What’s the fastest way to get more appointments? It’s to attract more patients to your website, which is obvious, but the real question is how do you do it. What actually works? You may have gotten a few if not a hundred calls from so-called SEO firms
The One PPC Advertising Mistake to Avoid at All Costs
August 25, 2018
No Comments
Maria called me from Florida to ask what went wrong with her medical PPC ads. She and her husband had recently advertised to 15,000 potential patients and had gotten just two inquiries. She’d just spent the bulk of their marketing budget on an ad that only generated a lead or two and cost far more