Fill Your Stocking With (New) Positive Reviews!
On the first day of Christmas my patient gave to me, a 1-star review on Google. Sounds like a terrible
December 20, 2018
News and Insights
What’s new at Onspire Health Marketing
Stay up to date on important industry topics with our latest news, blogs, and more.
How to Pick the Perfect Domain for Your Practice
Whether you’re starting a brand new practice, looking to rebrand, or building a new website, you’re going to want to
December 10, 2018
HealthLinks – National Birth Defects Prevention Month
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes
December 7, 2018
Holly Lawton Joins Dobies Health Marketing as Senior Writer/Project Manager
KANSAS CITY, Mo. – Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, recently welcomed Holly Lawton to the
December 6, 2018
How Google’s Latest Announcements Impact Your Website | November 2018
With November comes the beginning of the holiday season. One can expect to smell turkey and pumpkin, see twinkling lights
November 20, 2018
CMS Announces New Hospital Price Transparency Policy Effective January 1, 2019
Did you know that, effective January 1, 2019, hospitals have a new Centers for Medicare & Medicaid Services (CMS) mandate
November 20, 2018
Health Links: Financial Topics to Use on Blogs & Social Media
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. Use the copy below on your
November 15, 2018
What Every Practice Owner Should Know About Selling Their Practice
What’s the biggest mistake medical experts make when they go to sell their medical practice? After 10-40 years building their
October 31, 2018
How Google’s Latest Announcements Impact Your Website | October 2018
You wake up on a cold, dark morning and search for your practice’s name on the internet. As the page
October 23, 2018
Creating Healthier Brands: What is the Difference Between Brand Identity and Brand Image?
To refresh or revitalize your brand, your organization faces some important decision points up front. Do you want to change
October 23, 2018
Fill Your Stocking With (New) Positive Reviews!
December 20, 2018
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On the first day of Christmas my patient gave to me, a 1-star review on Google. Sounds like a terrible tune for the Holidays, right? We can’t say it enough (but we’ll certainly try); YOUR PRACTICE NEEDS REVIEWS. In fact, we’ll add an adjective in there and say that your practice needs NEW reviews. If you’ve
How to Pick the Perfect Domain for Your Practice
December 10, 2018
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Whether you’re starting a brand new practice, looking to rebrand, or building a new website, you’re going to want to take some time to thoroughly map out the purchase of your domain name. You may be thinking that this should be the easiest part of the whole process, or that you can “just pick one,”
HealthLinks – National Birth Defects Prevention Month
December 7, 2018
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Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in emails,
Holly Lawton Joins Dobies Health Marketing as Senior Writer/Project Manager
December 6, 2018
No Comments
KANSAS CITY, Mo. – Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, recently welcomed Holly Lawton to the creative team as Senior Writer/Project Manager. Holly works with strategy, client services and other creative managers to develop multimedia content and communications for integrated health marketing campaigns. She concepts, writes, edits and manages copy for
How Google’s Latest Announcements Impact Your Website | November 2018
November 20, 2018
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With November comes the beginning of the holiday season. One can expect to smell turkey and pumpkin, see twinkling lights all around, and be given the gift of a few Google updates. While some of these updates might make the “i’m thankful for…” list at your dinner table, others might be just as appealing as
CMS Announces New Hospital Price Transparency Policy Effective January 1, 2019
November 20, 2018
No Comments
Did you know that, effective January 1, 2019, hospitals have a new Centers for Medicare & Medicaid Services (CMS) mandate to which they must comply?
Health Links: Financial Topics to Use on Blogs & Social Media
November 15, 2018
No Comments
Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. Use the copy below on your website homepage or condition-specific pages, and create links to the related Healthwise Knowledgebase topics. You can also place the copy in blog articles, newsletters, social media or any other consumer outreach programs.
What Every Practice Owner Should Know About Selling Their Practice
October 31, 2018
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What’s the biggest mistake medical experts make when they go to sell their medical practice? After 10-40 years building their practice, they think it’s worth hundreds of thousands more than it usually is. When it comes time to sell it, they’re stunned at how much less they get paid. Instead of being set up for
How Google’s Latest Announcements Impact Your Website | October 2018
October 23, 2018
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You wake up on a cold, dark morning and search for your practice’s name on the internet. As the page loads, you realize that you’re nowhere to be found and, in fact, your competitor has now taken over your ranking on the front page of the search results. You click on page 2, then page
Creating Healthier Brands: What is the Difference Between Brand Identity and Brand Image?
October 23, 2018
No Comments
To refresh or revitalize your brand, your organization faces some important decision points up front. Do you want to change your brand identity (appearance), your brand image (personality), or both? As president of a healthcare marketing, branding and advertising firm, I often hear the terms “brand identity” and “brand image” used interchangeably. While these two