Hospital Marketing & the CEO Insights Behind Success
In a previous blog post, I discussed responsibilities associated with the evolving role of hospital marketers. Recently, after reviewing Thomson
May 16, 2012
News and Insights
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Stay up to date on important industry topics with our latest news, blogs, and more.
Healthcare Marketers: Expand Your Reach with Online Videos
In our last blog post, we discussed the importance of giving patients what they want to see on your healthcare provider
May 7, 2012
Healthcare Websites: Giving Patients What They Want
So…what do you think of our new website? We hope you like it as much as we do, because if
April 26, 2012
How to set up Twitter for a Medical Practice
Twitter can be a very powerful tool if used correctly. One of the biggest advantages of Twitter is the “social
April 24, 2012
How make a Facebook Page for a Medical Practice
Harnessing your patients to advertise for you is one of the most effective ways of marketing. Of course, an extra
April 24, 2012
Mowery Women’s Clinic launches a beautiful new medical website design with Practis
Mowery Women’s Clinic had a challenge. With an old website design that was showing definite age, they wanted a medical
March 30, 2012
10 tips for choosing the right Medical Website Design – Websites for Doctors
Whether you have never had a medical web design or are upgrading a current medical website, these simple tips will
March 27, 2012
Hospital Community Relations Directors Evolve to Chief Marketing Officers
With so many patient-facing changes in healthcare these days, it’s no surprise the role of the hospital community relations director
March 12, 2012
We just finished the medical website for Pediatrics of Northeastern Pennsylvania
Pediatrics of Northeastern Pennsylvania is a highly respected pediatrics group located in Dickson City, PA. They are able to blend the latest
March 6, 2012
California-based Health Plan Retains Dobies Health Marketing for Brand Audit
KANSAS CITY, Mo. – Health Plan of San Joaquin has retained Dobies Health Marketing to conduct a healthcare brand audit.
March 3, 2012
Hospital Marketing & the CEO Insights Behind Success
May 16, 2012
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In a previous blog post, I discussed responsibilities associated with the evolving role of hospital marketers. Recently, after reviewing Thomson Reuters research involving 100 Top Hospitals® CEO Insights, it struck me how closely the top three hospital success factors align with the three primary marketing responsibilities I mentioned in my blog post. Let’s take a closer
Healthcare Marketers: Expand Your Reach with Online Videos
May 7, 2012
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In our last blog post, we discussed the importance of giving patients what they want to see on your healthcare provider website. As you plan your content strategies, think about the rapidly growing reach of online videos. They’re an effective way to build your brand by engaging your audience. Check out these related insights from a health
Healthcare Websites: Giving Patients What They Want
April 26, 2012
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So…what do you think of our new website? We hope you like it as much as we do, because if we don’t provide a helpful, informative and visually appealing experience while you’re here, then we’re just wasting space, plain and simple. This is especially true for hospital and physician practice websites. These sites should be
How to set up Twitter for a Medical Practice
April 24, 2012
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Twitter can be a very powerful tool if used correctly. One of the biggest advantages of Twitter is the “social mentions” and “link backs” that it provides. Setting up a Twitter account is very easy. Just go to Twitter.com and follow the steps. There is not a separate way to set up a business account
How make a Facebook Page for a Medical Practice
April 24, 2012
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Harnessing your patients to advertise for you is one of the most effective ways of marketing. Of course, an extra measure of caution is required in the medical industry to prevent violation of HIPPA regulations. Before getting started it is important to understand the difference between a Personal Facebook Account and a Business Facebook Page.
Mowery Women’s Clinic launches a beautiful new medical website design with Practis
March 30, 2012
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Mowery Women’s Clinic had a challenge. With an old website design that was showing definite age, they wanted a medical website design that would show off their caring, friendly and private environment. With specialties ranging from Internal Medicine, Obstetrics-Gynecology, Oncology, Hematology, Cardiology, Gastroenterology, Nephrology, Pulmonology, Pediatrics, General Surgery, Cardiovascular Surgery, Allergist and Immunologist, they chose Practis, LLC do
10 tips for choosing the right Medical Website Design – Websites for Doctors
March 27, 2012
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Whether you have never had a medical web design or are upgrading a current medical website, these simple tips will help make the process go smoothly and with less time and effort. Know your goals. Is the purpose of your site to get new patients, support current patients, set surgical appointments or educate your patients
Hospital Community Relations Directors Evolve to Chief Marketing Officers
March 12, 2012
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With so many patient-facing changes in healthcare these days, it’s no surprise the role of the hospital community relations director is also changing. Once focused primarily on communications, advertising and outreach, today’s community relations directors now drive patient experience, hospital strategy and business development. Maybe the person who manages community relations at your hospital has
We just finished the medical website for Pediatrics of Northeastern Pennsylvania
March 6, 2012
No Comments
Pediatrics of Northeastern Pennsylvania is a highly respected pediatrics group located in Dickson City, PA. They are able to blend the latest in health information technology and have years of pediatric experience and genuine compassion to deliver the finest medical care available for your child. In need of a robust website to meet all of their needs
California-based Health Plan Retains Dobies Health Marketing for Brand Audit
March 3, 2012
No Comments
KANSAS CITY, Mo. – Health Plan of San Joaquin has retained Dobies Health Marketing to conduct a healthcare brand audit. The California-based plan provides health coverage to individuals and third party administration services to employers in the Central Valley region. The brand audit involves multiple phases of in-depth market research with health plan members, consumers,