Real-Life Lessons in Social Media and Healthcare
In a social media panel discussion moderated by Carol Dobies at the KCHCS Fall Conference, the three panelists – who represented
October 20, 2011
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Dobies Presents Social Media Strategies at KCHCS
KANSAS CITY, Mo. – “How to Deploy Social Media to Improve Patient Engagement” – that was the topic at hand
October 17, 2011
Engaging Patients through Social Media
Later this week, I will moderate an interactive panel for Kansas City Healthcare Communicators Society.The topic: How to Deploy Social
October 11, 2011
SHSMD Word Cloud Finds the Focus of Today’s Hospital Strategists and Marketers
In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue
September 27, 2011
Word Clouds Put the “Fun” in Functional for Marketers
You’ve seen them on blogs as handy visual aids that spotlight keywords from page content. Word clouds make it easy
September 12, 2011
Dobies Health Marketing Facilitates Strategic Planning for NATCO
KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Health Marketing to conduct a brand audit
June 30, 2011
Healthcare Software Leader Retains Dobies Health Marketing for Brand Positioning & Campaign Development
Kansas City, Mo. – As the organization prepares to go to market with a new homecare software solutions suite, Mediware
May 20, 2011
Healthcare Pros Explore Patient-Centered Care
Last year we developed a deck of 52 marketing tips and collected more from our peers at SHSMD. A big
March 25, 2011
Facebooking for Better Health
Some people on Facebook are using the Status Update and Fan Page features to help improve their health…and even save their own lives.
June 22, 2010
Make Your Key Messages FAB-ulous
Developing key messages can take time and patience, but by identifying the features, advantages and benefits (FABs) of your offering, you can ensure consistent, targeted messaging across all communication platforms.
June 10, 2010
Real-Life Lessons in Social Media and Healthcare
October 20, 2011
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In a social media panel discussion moderated by Carol Dobies at the KCHCS Fall Conference, the three panelists – who represented two hospitals and a local firm that monitors, measures and analyzes digital content – shared their experiences and expertise with online patient interaction. Together they provided some important takeaways for healthcare organizations looking to expand
Dobies Presents Social Media Strategies at KCHCS
October 17, 2011
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KANSAS CITY, Mo. – “How to Deploy Social Media to Improve Patient Engagement” – that was the topic at hand when Carol Dobies, president and owner of Dobies Health Marketing, led a panel discussion at the Kansas City Healthcare Communicators Society (KCHCS) 2011 Fall Conference last week. Healthcare professionals who attended the interactive session gained
Engaging Patients through Social Media
October 11, 2011
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Later this week, I will moderate an interactive panel for Kansas City Healthcare Communicators Society.The topic: How to Deploy Social Media to Improve Patient Engagement. With expert input spanning a wide range of social networking tools and best practices from our healthcare marketing panelists, the session promises to provide an eye-opening look at what it
SHSMD Word Cloud Finds the Focus of Today’s Hospital Strategists and Marketers
September 27, 2011
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In our last post, we talked about word clouds and their practical uses beyond the blog. This week, we’ll continue that discussion in lieu of our recent discoveries at SHSMD Connections 2011, an annual conference hosted by the Society for Healthcare Strategy & Market Development. The event was a meeting of the minds from all levels
Word Clouds Put the “Fun” in Functional for Marketers
September 12, 2011
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You’ve seen them on blogs as handy visual aids that spotlight keywords from page content. Word clouds make it easy for web surfers to determine if any given blog or post interests them enough to keep reading. But for marketers, word clouds offer communication tools that can be used outside the blog as well. At
Dobies Health Marketing Facilitates Strategic Planning for NATCO
June 30, 2011
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KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Health Marketing to conduct a brand audit earlier this year. The strategic healthcare marketing and branding experts at Dobies performed a systematic, board-directed review of the company’s branding efforts, which included a communications audit, an internal audit and an external audit. After
Healthcare Software Leader Retains Dobies Health Marketing for Brand Positioning & Campaign Development
May 20, 2011
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Kansas City, Mo. – As the organization prepares to go to market with a new homecare software solutions suite, Mediware Information Systems, Inc. has retained Dobies Health Marketing (DHG) for brand positioning and campaign development. In 2010 Mediware retained DHG for customer research to support pending homecare software acquisition initiatives, and DHG will now mine
Healthcare Pros Explore Patient-Centered Care
March 25, 2011
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Last year we developed a deck of 52 marketing tips and collected more from our peers at SHSMD. A big “thank you” goes to Lisa Crockett, Manager of Strategy and Business Development at Providence Health & Services for this month’s Healthcare Marketing Tip: “Before starting any marketing effort, think about what patients will experience.” Hospitals
Facebooking for Better Health
June 22, 2010
No Comments
Some people on Facebook are using the Status Update and Fan Page features to help improve their health…and even save their own lives.
Make Your Key Messages FAB-ulous
June 10, 2010
No Comments
Developing key messages can take time and patience, but by identifying the features, advantages and benefits (FABs) of your offering, you can ensure consistent, targeted messaging across all communication platforms.