ONSPIRE ANSWERS: Why Is First-Party Data Your Practice’s Most Valuable Marketing Asset?
First-party data has become one of the most valuable assets a medical practice can build. As third-party cookies disappear and
March 31, 2026
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Stay up to date on important industry topics with our latest news, blogs, and more.
The Ultimate Guide to Savvy Social Media for Urology
Tap Into Social Media’s Practice-Growing Power Social media is a powerful tool for any medical practice, including those in the
November 20, 2024
Your Guide to Healthcare SWOT Analysis With Examples
Maximize Your Healthcare Marketing Strategies With This Deep-Dive Self-Exam Companies commonly use a twice-yearly SWOT analysis to help crystalize their
April 2, 2024
Bringing the Rural Health Crisis Into Focus: Documentary Spotlights Dire Effects of America’s Healthcare Deserts
As hospital closures increase in rural America, it’s critical that everyone – from patients and community members to providers, health
March 8, 2024
What is Medical Marketing, Anyway?
How Healthcare Advertising Empowers Patients Healthcare advertising, also known as medical marketing, takes many different forms. From raising patient awareness
February 27, 2024
5 Modern Strategies for Effective Healthcare Marketing
The Power of Compelling Healthcare Marketing Campaigns As a practice owner, you might have noticed that some of the marketing
February 17, 2024
The Business Plan Every Medical Practice Owner Needs
Creating A Comprehensive Business Plan Looking for the only business plan you’ll ever need? Practis has you covered with a
February 7, 2024
Urology Market Research: The Secret to Growing Your Practice
If urology marketing were a special sauce, market research might just be the key ingredient. That’s because even the most
January 17, 2024
Driving Pediatric Practice Growth in the New Year
You don’t have to be big on resolutions to maximize the energy and momentum behind a new calendar year. After
November 16, 2023
Patient-Centric vs. Consumer-Centric: Strategy Becoming Key for Rural Hospitals to Thrive
For rural hospitals and healthcare providers, understanding patients – who they are and how they interact with you, each other
November 15, 2023
ONSPIRE ANSWERS: Why Is First-Party Data Your Practice’s Most Valuable Marketing Asset?
March 31, 2026
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First-party data has become one of the most valuable assets a medical practice can build. As third-party cookies disappear and healthcare advertising platforms tighten their targeting rules, practices that rely on outside data sources are losing visibility and campaign performance. At the same time, federal guidance and industry scrutiny around tracking technologies have made privacy compliance
The Ultimate Guide to Savvy Social Media for Urology
November 20, 2024
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Tap Into Social Media’s Practice-Growing Power Social media is a powerful tool for any medical practice, including those in the urology field. Where social media for urology gets tricky is with sensitive subject matter and potentially offensive posts. If you’ve been eager to increase your social engagement but unsure where to start, Practis, an Onspire
Your Guide to Healthcare SWOT Analysis With Examples
April 2, 2024
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Maximize Your Healthcare Marketing Strategies With This Deep-Dive Self-Exam Companies commonly use a twice-yearly SWOT analysis to help crystalize their current and future positions. SWOT stands for strengths, weaknesses, opportunities, and threats. SWOT analysis in healthcare is essential because it helps practice owners maintain their competitive edge, increase ROI, and boost patient acquisition. Say you’re
Bringing the Rural Health Crisis Into Focus: Documentary Spotlights Dire Effects of America’s Healthcare Deserts
March 8, 2024
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As hospital closures increase in rural America, it’s critical that everyone – from patients and community members to providers, health plans, local business leaders and legislators – understand the devastating impact that ripples across the areas affected. While it didn’t ultimately receive an Oscar nomination, we are thrilled to know one documentary short film in
What is Medical Marketing, Anyway?
February 27, 2024
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How Healthcare Advertising Empowers Patients Healthcare advertising, also known as medical marketing, takes many different forms. From raising patient awareness to encouraging community engagement to expressing the vision and mission of a practice, medical marketing is a powerful tool when properly harnessed. Most importantly, medical marketing is always about connection. When your messaging is on-point
5 Modern Strategies for Effective Healthcare Marketing
February 17, 2024
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The Power of Compelling Healthcare Marketing Campaigns As a practice owner, you might have noticed that some of the marketing tactics you used in the past are no longer producing the results you expect. Don’t worry – that’s par for the course with medical marketing. If you want to stand out, captivate potential patients, and
The Business Plan Every Medical Practice Owner Needs
February 7, 2024
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Creating A Comprehensive Business Plan Looking for the only business plan you’ll ever need? Practis has you covered with a comprehensive business plan that will help you attract patients, stay on top of your goals, and manage your cash flow. This essential document can also help you understand your strategy for sustainable growth and improve
Urology Market Research: The Secret to Growing Your Practice
January 17, 2024
No Comments
If urology marketing were a special sauce, market research might just be the key ingredient. That’s because even the most innovative marketing efforts fall flat when not informed by the right data. Solid market research offers invaluable insight into what patients want, need, and expect, allowing you to develop patient-centric models and strategies. All the
Driving Pediatric Practice Growth in the New Year
November 16, 2023
No Comments
You don’t have to be big on resolutions to maximize the energy and momentum behind a new calendar year. After all, any “fresh start” season is an opportunity to re-evaluate, re-think, and make the most of the moment. For example, as a pediatrician, you might be wondering how to drive growth, expand your reach, and
Patient-Centric vs. Consumer-Centric: Strategy Becoming Key for Rural Hospitals to Thrive
November 15, 2023
No Comments
For rural hospitals and healthcare providers, understanding patients – who they are and how they interact with you, each other and your larger urban center competitors – is an important aspect of patient experience and marketing strategy. While patient care is, of course, always the top priority, the goals of being patient-centric and consumer-centric are