How Medical Practices Can Keep Patients Informed About COVID-19
As a healthcare provider, one of your ultimate goals is to provide your patients with the most up-to-date information in
March 12, 2020
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Data & Analytics
Stay up to date on important industry topics with our latest news, blogs, and more.
Level the Competitive Landscape for Your Health System
Bring your local market into focus with data-driven insights During my career as Vice President of Marketing for a large
February 21, 2020
5 Healthcare Marketing Trends for 2020
It’s the year 2020 and everything is rapidly evolving right in front of our eyes. Cars are smarter than some
January 30, 2020
How to Prepare for the New Hospital Price Transparency Rule
On November 15, CMS finalized President Trump’s executive order on healthcare price transparency. Starting January 1, 2021, U.S. hospitals must
January 21, 2020
Help Your Patients See “2020” With New Reviews
As we prepare for the new year, it’s time to start thinking about what resolutions you should make with regards
November 15, 2019
Why Patients Aren’t Choosing Your Practice
With a lot of cities around the country growing at a rapid pace, you’re probably constantly wondering why your practice
October 31, 2019
How Healthcare Providers Can Prepare for Trump’s Executive Order on Healthcare Price Transparency
As patients become more financially responsible for their healthcare as a result of their high-deductible plans, federal and state governments
August 9, 2019
Your Healthcare SEO Timeline Explained
Chances are you’ve heard the term SEO more than once if you’re actively doing marketing on your practice’s site. But,
June 14, 2019
How to Demystify Medical Costs Utilizing Your Practice Website
Healthcare pricing can be complicated. When it comes to healthcare, knowing the upfront cost is not always easy. For many
May 28, 2019
Leading the Way: What Every New Hospital CEO Needs to Know from the Marketing Team
One in four U.S. hospitals hires a new CEO every 3-4 years. That statistic, which comes from a 10-year study
April 15, 2019
How Medical Practices Can Keep Patients Informed About COVID-19
March 12, 2020
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As a healthcare provider, one of your ultimate goals is to provide your patients with the most up-to-date information in any medical situation. As the news and updates of Novel Coronavirus (COVID-19) continue to spread and grow, we understand that your patients and potential patients will begin asking questions, so the best course of action
Level the Competitive Landscape for Your Health System
February 21, 2020
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Bring your local market into focus with data-driven insights During my career as Vice President of Marketing for a large academic medical center, we were considered a marketing machine. As the market leader, we owned share of voice and grew our share of market year after year, consistently outpacing our competition in customer engagement. As
5 Healthcare Marketing Trends for 2020
January 30, 2020
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It’s the year 2020 and everything is rapidly evolving right in front of our eyes. Cars are smarter than some humans, our electronic devices do more work than most people, and pretty much everything around us is automated. Even though you may not think of it as often, healthcare is no different! In fact, with
How to Prepare for the New Hospital Price Transparency Rule
January 21, 2020
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On November 15, CMS finalized President Trump’s executive order on healthcare price transparency. Starting January 1, 2021, U.S. hospitals must post pricing for the items and services they provide. So what does this mean for healthcare providers? This is the first in a three-part series that will provide some background on what information needs to
Help Your Patients See “2020” With New Reviews
November 15, 2019
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As we prepare for the new year, it’s time to start thinking about what resolutions you should make with regards to marketing for you and your practice. If it’s not already in your plans, you should certainly start thinking about putting focus on your reputation management. In fact, a statistic from this year showed that
Why Patients Aren’t Choosing Your Practice
October 31, 2019
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With a lot of cities around the country growing at a rapid pace, you’re probably constantly wondering why your practice isn’t filled to the brim with new patients. You might even be throwing a lot of money at marketing tactics that just don’t seem to be generating any traction, causing more frustration. Or, in the
How Healthcare Providers Can Prepare for Trump’s Executive Order on Healthcare Price Transparency
August 9, 2019
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As patients become more financially responsible for their healthcare as a result of their high-deductible plans, federal and state governments are pushing forward in their efforts to increase price transparency. In fact, on June 24th, President Trump signed an Executive Order that would require insurers, doctors, hospitals and others to provide pricing information about the
Your Healthcare SEO Timeline Explained
June 14, 2019
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Chances are you’ve heard the term SEO more than once if you’re actively doing marketing on your practice’s site. But, do you actually know what it means? Because it’s not a tangible product, SEO tends to have a bit of a problem being fully understood. The questions “is it working?” and “why am I not
How to Demystify Medical Costs Utilizing Your Practice Website
May 28, 2019
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Healthcare pricing can be complicated. When it comes to healthcare, knowing the upfront cost is not always easy. For many patients, they do not always know what a diagnostic test, an in-office procedure, or surgery costs until they receive a bill from their doctor or a letter from their health plan. As a patient, this
Leading the Way: What Every New Hospital CEO Needs to Know from the Marketing Team
April 15, 2019
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One in four U.S. hospitals hires a new CEO every 3-4 years. That statistic, which comes from a 10-year study by the American College of Healthcare Executives, is a call to action. Why? Because rapid turnover at the executive level can have adverse effects on hospital relationships with key stakeholders like physicians, staff, board members,