Guide Your Marketing Strategies With Data-Driven Insights
Leverage the power of market data to drive marketing and positioning strategies Is your strategic marketing plan used by everyone
October 21, 2015
News and Insights
Data & Analytics
Stay up to date on important industry topics with our latest news, blogs, and more.
Four Reasons Healthcare Companies Should Engage Moms
Smart Marketing Strategies to Connect with Those Most in Charge of Healthcare Purchases The ease of information-sharing today means people
October 19, 2015
How an online financing center can help ease cash flow issues for healthcare providers
The beginning of each year means insurance deductibles kick-in and, for many healthcare providers, a dip in cash flow. But
October 13, 2015
How Competitors Can Fine-Tune Your Advertising Strategies
Must-Have Information for Effective Hospital Marketing What advertising messages are being launched in my local market? What do those creative
October 12, 2015
Healthcare Marketers: Align your Marketing Budget with the Organization’s Strategic Initiatives
With healthcare costs rising, hospital marketing executives must scrutinize spending more than ever. To strengthen the chances of achieving market
April 28, 2015
Analysis Shows Steady Growth in Mobile Traffic by Medical Specialty
A recent analysis of website traffic across multiple medical specialties shows steady growth in mobile traffic across the board.
May 1, 2013
New study says that patients look for health care information first and provider information second
A recent study conducted by Vanguard Communications found that patients look for health care information first over provider information when
February 11, 2013
It’s a Strategic Plan, Not a Shelf Decoration: Why Healthcare Marketers Should Revisit Plans Regularly
On our new website, we promise to help clients connect the dots through careful research and informed strategic planning. But
June 14, 2012
Hospital Marketing & the CEO Insights Behind Success
In a previous blog post, I discussed responsibilities associated with the evolving role of hospital marketers. Recently, after reviewing Thomson
May 16, 2012
In-Depth Interviews (IDIs): Exploring the Hearts and Minds of Healthcare Consumers
Recently, we heard some compelling stories about a client’s brand. We were conducting consumer in-depth interviews (IDIs) to better understand how people
December 7, 2011
Guide Your Marketing Strategies With Data-Driven Insights
October 21, 2015
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Leverage the power of market data to drive marketing and positioning strategies Is your strategic marketing plan used by everyone as a blueprint for organization-wide growth, or is it perceived as a tool for the marketing department to execute? When you present your marketing objectives to your Board of Directors and C-suite, you can’t just
Four Reasons Healthcare Companies Should Engage Moms
October 19, 2015
No Comments
Smart Marketing Strategies to Connect with Those Most in Charge of Healthcare Purchases The ease of information-sharing today means people are actively seeking out health-related information now more than ever. As a result, consumer-facing healthcare companies are under added pressure to continuously increase and improve marketing efforts as they compete for business. As we all
How an online financing center can help ease cash flow issues for healthcare providers
October 13, 2015
No Comments
The beginning of each year means insurance deductibles kick-in and, for many healthcare providers, a dip in cash flow. But it doesn’t have to be that way. Patients now have options when it comes to managing and paying for their health care. This added flexibility allows them to get the treatment they need now and
How Competitors Can Fine-Tune Your Advertising Strategies
October 12, 2015
No Comments
Must-Have Information for Effective Hospital Marketing What advertising messages are being launched in my local market? What do those creative campaigns claim, show and say? What share of voice (SOV) do they hold and what is their reported market spend? In my former roles as a healthcare advertising professional and VP of Marketing for a
Healthcare Marketers: Align your Marketing Budget with the Organization’s Strategic Initiatives
April 28, 2015
No Comments
With healthcare costs rising, hospital marketing executives must scrutinize spending more than ever. To strengthen the chances of achieving market share objectives while ensuring leadership approval of your expenditures, align your marketing budget with the organization’s business plan. For example, if your organization has strategic pillars, allocate budget dollars to those pillars; if your organization
Analysis Shows Steady Growth in Mobile Traffic by Medical Specialty
May 1, 2013
No Comments
A recent analysis of website traffic across multiple medical specialties shows steady growth in mobile traffic across the board.
New study says that patients look for health care information first and provider information second
February 11, 2013
No Comments
A recent study conducted by Vanguard Communications found that patients look for health care information first over provider information when searching online. Interestingly only a fraction of physicians surveyed offer their website visitors, who are trying to better understand their symptoms, information on the health care information they seek.
It’s a Strategic Plan, Not a Shelf Decoration: Why Healthcare Marketers Should Revisit Plans Regularly
June 14, 2012
No Comments
On our new website, we promise to help clients connect the dots through careful research and informed strategic planning. But then what? Even after a marketing plan is signed, sealed and delivered, the work is far from over, and execution is only part of what remains. Revisiting your marketing imperatives to monitor, measure and sometimes
Hospital Marketing & the CEO Insights Behind Success
May 16, 2012
No Comments
In a previous blog post, I discussed responsibilities associated with the evolving role of hospital marketers. Recently, after reviewing Thomson Reuters research involving 100 Top Hospitals® CEO Insights, it struck me how closely the top three hospital success factors align with the three primary marketing responsibilities I mentioned in my blog post. Let’s take a closer
In-Depth Interviews (IDIs): Exploring the Hearts and Minds of Healthcare Consumers
December 7, 2011
No Comments
Recently, we heard some compelling stories about a client’s brand. We were conducting consumer in-depth interviews (IDIs) to better understand how people make personal healthcare decisions, as well as their perceptions of our client’s brand. As we listened, we were impressed by the passion and honesty each participant shared—a benefit that’s relatively unique to IDIs. Focus groups,