Why is Social Media Important to my Medical Practice?
The horror stories surrounding social media lately have been creating a lot of questions (and fears) around its welcome, or
May 7, 2018
News and Insights
Digital Marketing
Stay up to date on important industry topics with our latest news, blogs, and more.
The Anatomy of a Google Results Page
Today, around 90% of healthcare searches take place online. That means your practice’s online presence and reputation are more than
April 18, 2018
HealthLinks for National Physical Fitness & Sports Month
This April, help your patients stay active and fit by linking to this information on your site. Keep your website,
April 4, 2018
What Does Voice Search Mean for Your Practice?
“Hey Google, why can I not stop sneezing?” or “Alexa, where is the closest urgent care?” These phrases have now become
March 12, 2018
Are Healthcare PPC and SEO Friends or Foes?
If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have
February 21, 2018
Stay Ahead of Google Updates: What Healthcare Websites Need to Know | February 2018
It’s common knowledge in the marketing world that Google routinely makes updates that can both positively and negatively affect one’s
February 13, 2018
Online Marketing Isn’t One-Size-Fits-All
Imagine that you see a great pair of shoes at a store that you really, really can’t pass up, but
January 24, 2018
How to Market for Patient Wellness and ACOs
Over the past few years, the concept of healthcare value has been given more of a spotlight. Now, with the
January 2, 2018
4 Ways Google Can Bring You More Patients
Is your calendar looking a little empty? What IS the secret to filling your waiting room with new patients? It’s
January 2, 2018
Small Errors Can Equal Big Marketing Problems
Looking at the big picture, it might seem like your marketing plans are going well. You’re meeting new patients, your
December 13, 2017
Why is Social Media Important to my Medical Practice?
May 7, 2018
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The horror stories surrounding social media lately have been creating a lot of questions (and fears) around its welcome, or lack thereof, in healthcare. In fact, some are even debating whether or not they should stop using social media for their practices to avoid any risk. While we take security very seriously, we want to
The Anatomy of a Google Results Page
April 18, 2018
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Today, around 90% of healthcare searches take place online. That means your practice’s online presence and reputation are more than just important – they’re critical to your growth and success. How do you get to the top of the Google results? You’ll need a variety of strategies to help boost your content, especially in the
HealthLinks for National Physical Fitness & Sports Month
April 4, 2018
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This April, help your patients stay active and fit by linking to this information on your site. Keep your website, newsletter, and social media content fresh and engaging with Healthwise HealthLinks. The copy promotes timely health themes by highlighting topics in the Healthwise Knowledgebase. Use the copy below on your website homepage or condition-specific pages,
What Does Voice Search Mean for Your Practice?
March 12, 2018
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“Hey Google, why can I not stop sneezing?” or “Alexa, where is the closest urgent care?” These phrases have now become more common than not in homes, and the utilization of voice search is only poised to grow over the next few years. Today’s society has become infatuated with the theory of automation and fast results,
Are Healthcare PPC and SEO Friends or Foes?
February 21, 2018
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If you’ve been active in your company’s marketing, or you are seeking new marketing opportunities, chances are that you have been educated on both PPC and organic SEO. More often than not, these two things will be presented as very separate strategies. One (SEO) is looked at as a way to gain growth over the
Stay Ahead of Google Updates: What Healthcare Websites Need to Know | February 2018
February 13, 2018
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It’s common knowledge in the marketing world that Google routinely makes updates that can both positively and negatively affect one’s online presence. More now than ever, it’s important to stay on top of these updates to ensure that your website and listings are taken care of so that you can benefit from the changes you
Online Marketing Isn’t One-Size-Fits-All
January 24, 2018
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Imagine that you see a great pair of shoes at a store that you really, really can’t pass up, but you notice that they’re four sizes too small. The store is out of other sizes, so you purchase them anyway, knowing deep down that no one will ever see them. That anecdote seems illogical and
How to Market for Patient Wellness and ACOs
January 2, 2018
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Over the past few years, the concept of healthcare value has been given more of a spotlight. Now, with the rise of the Accountable Care Organization (ACO), practices are actively seeking new methods of marketing to drive the idea of consistent patient wellness. While the basic principle of engaging the patient in the whole process,
4 Ways Google Can Bring You More Patients
January 2, 2018
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Is your calendar looking a little empty? What IS the secret to filling your waiting room with new patients? It’s the question that dogs every doctor. I think you already know the answer. It’s why you’ve got a website up and running, to get the word out and attract new patients. So why isn’t your
Small Errors Can Equal Big Marketing Problems
December 13, 2017
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Looking at the big picture, it might seem like your marketing plans are going well. You’re meeting new patients, your site looks beautiful, and your budget seems to be in line for the year. If that’s the case, there mustn’t be anything to worry about, right? While all of these things are phenomenal, if you