Website Checklist for 508 Compliance
We recently wrote a post explaining what it means to be 508 compliant. Now it’s time to offer up a
June 14, 2017
News and Insights
Digital Marketing
Stay up to date on important industry topics with our latest news, blogs, and more.
Coloplast and Practis Launch Website & Digital Marketing Program
Coloplast has partnered with Practis, and its Encounter Health program, to provide patient education content on a variety of men’s
May 2, 2017
Half of Sites Ranking Page One On Google are HTTPS
A few months ago, we spoke to the importance of having HTTPS on your healthcare sites moving forward. Now, the amount of
April 27, 2017
Social Media & Website Content to Use for Pediatric Practices
Looking for ways to keep your website content fresh and engaging? This ready-to-use copy promotes timely health information by spotlighting
April 20, 2017
What’s Important For Local Ranking in 2017?
With the amount of releases and algorithm updates from Google, you can bet that your marketing team or SEO analyst
April 20, 2017
How to Make Healthcare Marketing Engaging
With over 74% of people using the internet engaging in social media, it’s more important now than ever before to
March 24, 2017
Know What You are Paying for When it Comes to Online Marketing
It seems that there are more and more options for marketing your practice online. Today you can advertise just about
March 23, 2017
How to Market New Healthcare Procedures Using Your Main Site
As a provider, taking on a new product or service line can be both exciting and daunting at the same
March 22, 2017
How to Use Video to Educate & Engage Your Patients
Educating patients is vital to improving quality and getting buy-in As healthcare providers today, you have the responsibility to not
February 16, 2017
Why You Should Let ONE Agency Handle Your Marketing
If you’re in the healthcare space, you understand that marketing is becoming more and more of a necessity to help
February 15, 2017
Website Checklist for 508 Compliance
June 14, 2017
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We recently wrote a post explaining what it means to be 508 compliant. Now it’s time to offer up a few tips on what you can do to make sure that your site is perceivable, operable, understandable, and robust by the WCAG 2.0 standards.
Coloplast and Practis Launch Website & Digital Marketing Program
May 2, 2017
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Coloplast has partnered with Practis, and its Encounter Health program, to provide patient education content on a variety of men’s and women’s health topics covering pelvic organ prolapse, male and female urinary incontinence and erectile dysfunction. Physicians who perform these procedures can subscribe to the Coloplast Encounter Health content feed, or develop a mobile-friendly website
Half of Sites Ranking Page One On Google are HTTPS
April 27, 2017
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A few months ago, we spoke to the importance of having HTTPS on your healthcare sites moving forward. Now, the amount of secure sites that are taking up real estate on the first page of Google is increasing, and this takeover shows no signs of stopping. Currently, over 50% of the page one results in Google show HTTPS
Social Media & Website Content to Use for Pediatric Practices
April 20, 2017
No Comments
Looking for ways to keep your website content fresh and engaging? This ready-to-use copy promotes timely health information by spotlighting topics in the Healthwise® Knowledgebase. Use the copy below on your website or social media sites and create links to the related Healthwise Knowledgebase topics.
What’s Important For Local Ranking in 2017?
April 20, 2017
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With the amount of releases and algorithm updates from Google, you can bet that your marketing team or SEO analyst always has something to do in order to keep your site ranking. It’s important to note that while every single piece of online marketing is crucial, there is often one signal that will stand out
How to Make Healthcare Marketing Engaging
March 24, 2017
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With over 74% of people using the internet engaging in social media, it’s more important now than ever before to make sure your practice is keeping up with your internet presence. Often, we hear from certain specialties that feel their demographic doesn’t utilize most features of online marketing, and that they don’t need to invest.
Know What You are Paying for When it Comes to Online Marketing
March 23, 2017
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It seems that there are more and more options for marketing your practice online. Today you can advertise just about anywhere, including on mobile, social media, online directories and by geotargeting, to name a few. In addition, for a monthly fee, you can buy-in to a number of different services that will manage your online directory
How to Market New Healthcare Procedures Using Your Main Site
March 22, 2017
No Comments
As a provider, taking on a new product or service line can be both exciting and daunting at the same time. If you’ve got a great marketing plan, and know that you have patients lined up, you can literally see the success you’re about to have. However, if you don’t have a marketing plan, and
How to Use Video to Educate & Engage Your Patients
February 16, 2017
No Comments
Educating patients is vital to improving quality and getting buy-in As healthcare providers today, you have the responsibility to not only provide care for your patients, but also educate, engage and inspire them to be proactive with their own care. Through education, patients are made aware about their condition, treatment options and ways to stay
Why You Should Let ONE Agency Handle Your Marketing
February 15, 2017
No Comments
If you’re in the healthcare space, you understand that marketing is becoming more and more of a necessity to help you stand out. You may even fall in one of two categories; those who try and do everything in house, or those who employ a firm to take care of it for them. While both