Creating a Healthier Healthcare Brand in 2023
It’s a new year, and we’re very excited about the many opportunities we are seizing for and with our clients
January 30, 2023
News and Insights
Brand Strategy
Stay up to date on important industry topics with our latest news, blogs, and more.
Case Study: Competitive Market Intelligence for Hospitals with soviews+
A Texas-based health system facing competition in multiple metro areas sought to synthesize market data and creative samples from other
December 20, 2021
Establishing a Brand For Your Aesthetic Practice
The most often overlooked aspect of marketing your practice online is the process of building a real brand for yourself
March 31, 2021
Reasons to Start Recording: The Benefits of Video Marketing for Plastic Surgeons
What most of your potential patients are looking for is reassurance. They want to choose a plastic surgeon who will
January 5, 2021
Positioning Your Healthcare Brand in Hearts & Minds with Promotional Products
None of us have experienced a year like 2020 before. It has been challenging for everyone from our families to
November 3, 2020
Dobies Health Marketing, Clients Bring Home Prestigious Awards for Branding, Advertising
KANSAS CITY, Mo. – Dobies Health Marketing is celebrating national and state recognition for several of its clients’ healthcare branding
October 30, 2020
Top 5 Healthcare Marketing Trends to Watch in 2019
When asked about their top concerns for 2019, most healthcare executives say they need innovative ways to connect with consumers,
February 5, 2019
Creating Healthier Brands: What is the Difference Between Brand Identity and Brand Image?
To refresh or revitalize your brand, your organization faces some important decision points up front. Do you want to change
October 23, 2018
The Power of Corporate Merchandise: What the Right Promotional Items Can Do for Your Healthcare Brand
Do you call it swag? Do you dismiss them as tchotchkes? Or do you recognize promotional merchandise as a tangible
October 12, 2018
Opportunity Ahead: Re-Imagining Your Health System’s Approach to Patient Navigation
Years ago, I read a parable about how to make a better decision written by Spencer Johnson, MD. It was
August 29, 2018
Creating a Healthier Healthcare Brand in 2023
January 30, 2023
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It’s a new year, and we’re very excited about the many opportunities we are seizing for and with our clients in the months ahead. What is your organization planning to focus on this year to bring your goals to life? From the strategic to the creative and everything in between, the most effective healthcare marketing,
Case Study: Competitive Market Intelligence for Hospitals with soviews+
December 20, 2021
No Comments
A Texas-based health system facing competition in multiple metro areas sought to synthesize market data and creative samples from other top hospitals. The solution? soviews+, a custom portal featuring detailed, market-specific intelligence and creative samples from multiple DMAs in one comprehensive dashboard. Read our latest case study to learn how we leveraged soviews+ to illuminate
Establishing a Brand For Your Aesthetic Practice
March 31, 2021
No Comments
The most often overlooked aspect of marketing your practice online is the process of building a real brand for yourself and your practice. Winning on the internet is not about websites, SEO, social media, or anything else. It’s about who truly brands themselves in the most meaningful way. Maybe I should repeat that one more time: “It’s about who truly brands
Reasons to Start Recording: The Benefits of Video Marketing for Plastic Surgeons
January 5, 2021
No Comments
What most of your potential patients are looking for is reassurance. They want to choose a plastic surgeon who will make them feel comfortable, provide a safe and warm environment, and deliver natural-looking, high-quality results. It’s easy for plastic surgeons and aesthetic professionals to lose sight of how big the decision can be for someone
Positioning Your Healthcare Brand in Hearts & Minds with Promotional Products
November 3, 2020
No Comments
None of us have experienced a year like 2020 before. It has been challenging for everyone from our families to our employees and colleagues to our customers. Instead of being able to come together, we must all do our best to stay apart, which will be even more difficult during the upcoming holiday season. What
Dobies Health Marketing, Clients Bring Home Prestigious Awards for Branding, Advertising
October 30, 2020
No Comments
KANSAS CITY, Mo. – Dobies Health Marketing is celebrating national and state recognition for several of its clients’ healthcare branding and advertising initiatives in 2020. From rebranding an Inc. 5000 business solutions firm to promoting specialization in respiratory care and advertising hospital services directly to consumers, the work being recognized this year is a testament
Top 5 Healthcare Marketing Trends to Watch in 2019
February 5, 2019
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When asked about their top concerns for 2019, most healthcare executives say they need innovative ways to connect with consumers, demonstrate value, use data effectively and keep people healthy. In response, many thought leaders are publishing predictions for 2019 in healthcare and healthcare marketing. I know what you’re thinking: So many lists but so little
Creating Healthier Brands: What is the Difference Between Brand Identity and Brand Image?
October 23, 2018
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To refresh or revitalize your brand, your organization faces some important decision points up front. Do you want to change your brand identity (appearance), your brand image (personality), or both? As president of a healthcare marketing, branding and advertising firm, I often hear the terms “brand identity” and “brand image” used interchangeably. While these two
The Power of Corporate Merchandise: What the Right Promotional Items Can Do for Your Healthcare Brand
October 12, 2018
No Comments
Do you call it swag? Do you dismiss them as tchotchkes? Or do you recognize promotional merchandise as a tangible manifestation of your brand that offers meaningful and valuable engagement with your customer base? You should. As president of a healthcare marketing firm, clients often ask me if consumers value promotional items. The data suggest
Opportunity Ahead: Re-Imagining Your Health System’s Approach to Patient Navigation
August 29, 2018
No Comments
Years ago, I read a parable about how to make a better decision written by Spencer Johnson, MD. It was about a business leader and his quest for improved decision-making skills as he trekked along a mountain trail. I loved the common-sense approach, and I have long carried in my wallet the book’s accompanying card