Differentiate or Die – Yes, Healthcare Leaders, It’s Still True
In marketing, the key to success is a unique point of differentiation conveyed as a clear, consistent, sticky brand message.
August 21, 2018
News and Insights
Brand Strategy
Stay up to date on important industry topics with our latest news, blogs, and more.
Changing your Corporate Identity: Top 3 Potential Pitfalls & How to Avoid Them
Launching a new corporate identity (a.k.a. brand identity) signals to the market that something is different within your operations, strategy or
June 26, 2018
The Consumer Quest for Well-Being
This edition of our #lifecare blog series explores how products that enable consumers to take more control of health needs
June 19, 2018
Healthcare Marketing: Authentic Brands vs. Pigs in Lipstick
All the marketing in the world will not fix a lack of operational readiness, nor improve customer experience. Brands must
June 4, 2018
Healthcare is Human: 4 Reasons to Invest in Interaction as a Marketing & Branding Strategy
Despite the important conversations we’re all having about our changing healthcare landscape, one thing remains constant: old-school customer service still
May 18, 2018
Timour Haider, ABM’s CEO To Speak at ASAPS 2016
Aesthetic Brand Marketing (ABM) Inc. will be attending The Aesthetic Meeting 2016 in Las Vegas hosted by the American Society for Aesthetic
May 4, 2018
Consumer Demands Give Rise to Telehealth Adoption, and the Value is Becoming Evident
This edition of our #lifecare blog series explores how the rising consumer demand for telehealth is better preparing healthcare providers
March 30, 2018
Healthcare Consolidation: How Non-Traditional Partnerships are Improving Consumer Options
In our first #lifecare series blog post, we addressed how consumer knowledge shifts are driving change. Through advances in technology,
March 1, 2018
The Rise of Platform Strategies: How Healthcare Consumer Knowledge Shifts are Driving Change
Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry
January 30, 2018
After Rebranding Your Hospital: Five Guiding Principles to Brand Sustainability
If you have recently launched a new brand at your healthcare organization, you are well aware that your brand is
November 15, 2017
Differentiate or Die – Yes, Healthcare Leaders, It’s Still True
August 21, 2018
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In marketing, the key to success is a unique point of differentiation conveyed as a clear, consistent, sticky brand message. Any brand that can become synonymous with its unique market position has real potential to become the brand leader, forcing all other brands in the same space to find other ways to differentiate themselves. Brands
Changing your Corporate Identity: Top 3 Potential Pitfalls & How to Avoid Them
June 26, 2018
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Launching a new corporate identity (a.k.a. brand identity) signals to the market that something is different within your operations, strategy or positioning, or external environment. In healthcare, corporate identity changes are most often born from (a) environmental influences leading to changes in operations, or (b) new ownership—such as a merger or series of acquisitions—which frequently results
The Consumer Quest for Well-Being
June 19, 2018
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This edition of our #lifecare blog series explores how products that enable consumers to take more control of health needs are creating a “well-being” state of mind. There has been a notable uptick in consumer use of products, services and web/mobile applications that cater to their increasing desire to maintain an overall healthy state of
Healthcare Marketing: Authentic Brands vs. Pigs in Lipstick
June 4, 2018
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All the marketing in the world will not fix a lack of operational readiness, nor improve customer experience. Brands must be ready and able to deliver on their promises before going to market. Brand is an intangible asset that lives in the hearts and minds of your customers. It is shaped by consumer expectations born
Healthcare is Human: 4 Reasons to Invest in Interaction as a Marketing & Branding Strategy
May 18, 2018
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Despite the important conversations we’re all having about our changing healthcare landscape, one thing remains constant: old-school customer service still reigns. Having overseen a busy call center in a large academic medical center for many years, I know those over-the-phone touch points are among the biggest moments of opportunity to build lifetime customers. In fact,
Timour Haider, ABM’s CEO To Speak at ASAPS 2016
May 4, 2018
No Comments
Aesthetic Brand Marketing (ABM) Inc. will be attending The Aesthetic Meeting 2016 in Las Vegas hosted by the American Society for Aesthetic Plastic Surgery (ASAPS) at the Mandalay Bay Resort and Casino from April 2 – 7, 2016. ABM will be exhibiting in the main exhibit hall at booth #425. ABM’s CEO Timour Haider To Speak at
Consumer Demands Give Rise to Telehealth Adoption, and the Value is Becoming Evident
March 30, 2018
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This edition of our #lifecare blog series explores how the rising consumer demand for telehealth is better preparing healthcare providers for long-term sustainability. In “The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform,” we define lifecare as a new, consumer-centric ecosystem that offers integrated health-related
Healthcare Consolidation: How Non-Traditional Partnerships are Improving Consumer Options
March 1, 2018
No Comments
In our first #lifecare series blog post, we addressed how consumer knowledge shifts are driving change. Through advances in technology, in particular, consumers have better access to information about their health and are playing a more prominent role in their health-related decisions. They are responding with increased demand for more and better information. To keep
The Rise of Platform Strategies: How Healthcare Consumer Knowledge Shifts are Driving Change
January 30, 2018
No Comments
Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform. In the paper, we explore how healthcare strategies are shifting, creating a transformation in the financing and delivery of consumer services. Think of lifecare as
After Rebranding Your Hospital: Five Guiding Principles to Brand Sustainability
November 15, 2017
No Comments
If you have recently launched a new brand at your healthcare organization, you are well aware that your brand is not a logo – your brand is an intangible asset that resides in people’s hearts and minds. It is defined by expectations developed over time though communication and, more importantly, through actions. While you have