The Emerging Lifecare Model: A Platform Strategy for a Healthy Future
For organizations that operate within the U.S. healthcare system, change has become inevitable. Several major market forces are converging to
June 19, 2017
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Brand Strategy
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The Rise of Consumerism in Healthcare Calls for a New Strategic Platform
New Executive Briefing Explores the “Lifecare Model” for Health Systems and Health Plans Kansas City, Mo. – June 20, 2017
June 19, 2017
Strategy, Culture and Brand: The Unbreakable Link for Success in Healthcare Marketing
Effective leaders recognize that business strategy, culture and brand strategy are inseparable. The ability to link these three core components
May 22, 2017
Consolidation and Integration Require New Brand Strategies for Healthcare Companies
As healthcare industry leaders look to increase efficiency, grow market share, improve outcomes, and meet consumer expectations for health and
April 25, 2017
From Brand Challenger to Brand Leader
Three Strategies for Hospitals to Take the Lead Like any competitive environment, hospital markets include two key types of players:
December 20, 2016
Three Solutions for Navigating Market Changes in Healthcare
No other industry has seen quite the magnitude of change as healthcare. Today, nearly every facet of the industry is
September 1, 2016
Taking the Guesswork out of Hospital Costs
The Role of the Marketing Team in Hospital Price Transparency After attending a Kansas City Healthcare Communicators Society (KCHCS) educational session,
July 28, 2016
Marketing Is Not a Department
Why Healthcare Marketing Leaders Need to Inspire Others in the Organization to Deliver on the Brand Promise When we present
April 19, 2016
Corporate Social Engagement: What It Means for Healthcare Brands
What do toothpaste, beer, shoes and hospitals have in common? A mission to do good. If you have been watching
March 21, 2016
Ready to Revitalize Your Healthcare Brand? You’ll love this Step-by-Step Checklist
As healthcare leaders and marketers, we all know the importance of a healthy brand – and a healthy brand, like
February 8, 2016
The Emerging Lifecare Model: A Platform Strategy for a Healthy Future
June 19, 2017
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For organizations that operate within the U.S. healthcare system, change has become inevitable. Several major market forces are converging to change the size, shape, and scope of healthcare financing and delivery. Born from the premise that population health management must adapt to emphasize prevention as well as treatment, healthcare is now actively transforming into lifecare.
The Rise of Consumerism in Healthcare Calls for a New Strategic Platform
June 19, 2017
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New Executive Briefing Explores the “Lifecare Model” for Health Systems and Health Plans Kansas City, Mo. – June 20, 2017 – In a merging of the minds between strategy experts for health systems and health plans, Dobies Health Marketing and HealthScape Advisors have co-authored a white paper called, “The Emerging Lifecare Model: How Consumerism is
Strategy, Culture and Brand: The Unbreakable Link for Success in Healthcare Marketing
May 22, 2017
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Effective leaders recognize that business strategy, culture and brand strategy are inseparable. The ability to link these three core components together from the top-down is critical to creating and maintaining a successful healthcare brand. Strong brands demonstrate true alignment of the company’s rational and logical business strategy with its emotional and human culture. In other
Consolidation and Integration Require New Brand Strategies for Healthcare Companies
April 25, 2017
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As healthcare industry leaders look to increase efficiency, grow market share, improve outcomes, and meet consumer expectations for health and life services, many are finding solutions through consolidation and integration. Predictably, when organizations join forces, they experience a cultural transformation that affects all aspects of the company, including its brand. At a pivotal time like
From Brand Challenger to Brand Leader
December 20, 2016
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Three Strategies for Hospitals to Take the Lead Like any competitive environment, hospital markets include two key types of players: Brand Leaders – The most dominant or recognizable brand in the market typically enjoys the greatest market share. Also known as a market leader, a brand leader usually drives the largest profit margins, making this
Three Solutions for Navigating Market Changes in Healthcare
September 1, 2016
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No other industry has seen quite the magnitude of change as healthcare. Today, nearly every facet of the industry is radically transforming as our core business focus shifts from illness to prevention. Providers and vendors are forced to transform their practices as they secure a meaningful role in the industry. As I recently shared in
Taking the Guesswork out of Hospital Costs
July 28, 2016
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The Role of the Marketing Team in Hospital Price Transparency After attending a Kansas City Healthcare Communicators Society (KCHCS) educational session, I began to think more about the role of marketers in hospital price transparency initiatives. Participants at the session joined in a lively discussion about consumer expectations for comparative data on healthcare costs. With many providers
Marketing Is Not a Department
April 19, 2016
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Why Healthcare Marketing Leaders Need to Inspire Others in the Organization to Deliver on the Brand Promise When we present a strategic marketing plan to a hospital, for example, we start with a simple statement that has enormous value. It sets the tone for the entire data-driven document: “The strategic marketing plan is a blueprint
Corporate Social Engagement: What It Means for Healthcare Brands
March 21, 2016
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What do toothpaste, beer, shoes and hospitals have in common? A mission to do good. If you have been watching television or online ads lately, you may have noticed an upward trend of companies infusing corporate social responsibility into their brands. Corporate social responsibility refers to a business practice that involves participating in initiatives that
Ready to Revitalize Your Healthcare Brand? You’ll love this Step-by-Step Checklist
February 8, 2016
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As healthcare leaders and marketers, we all know the importance of a healthy brand – and a healthy brand, like a healthy body, requires maintenance and dedication over time. What you convey about your brand – and what you hope others will embrace about your brand – must always align with the brand experience you