Marketing And Positioning Strategies

How do we sharpen the saw at MedPB? What do we do to continue to improve communication and collaboration, as well as get better results for our medical practice clients? Well, we have over 100 success habits we use, but one of the most fun is getting together, IN PERSON, as a team. Which is

Struggling to attract and hire good audiologists, medical providers, and front desk staff? Tired of posting jobs only to see them sit there for months with barely any responses? Shocked by the salaries some applicants are asking for? Frustrated when you find someone you want to hire and see them hired away by the competition?

Spoiler alert! Audiology marketing forecasts bear a lot of similarities to weather forecasting. This past 4th of July weekend the weather forecast for Saturday was for a chance of severe thunderstorms here in the New York, New Jersey, and Connecticut area.  So what did lots of people do? Many people read the headline and with

Before You Spend Another Dime on Marketing, You Should Know… Want to attract more new patients and hit your goals?  But your current marketing isn’t doing much if anything for you? You’re not alone. The biggest mistake we see over and over is that practices don’t have a clear set of selection criteria to use

HIPAA is a little like the tax code…We all understand the intent – but sometimes how it’s applied is a little bit fuzzy and confusing. We interviewed Jody Erdfarb, partner in the health care department of law firm Wiggin and Dana, to demystify HIPAA and whittle it down to what we really need to know.

Almost every audiology practice owner we talk to loves their website until we ask them one key question. What’s it doing for you? How many new audiology patient leads is it generating each month? Almost every practice owner has the same answer. They respond by telling us how much they like the way the site

Could your practice be shut down by a cyber attack? Do you want to wait and find out? Did you know that more than 30,000 websites are hacked every day, or one every 39 seconds. With the average total cost of a data breach increased from $3.86 million to $4.24 million in 2021. Sure, cyberattackers

Every day we hear concerns from practice owners who are worried that the low-price over-the-counter hearing devices that are coming on the market will drastically reduce their sales of higher-end hearing aids. Are you worried that: Once people have an $800 hearing device option, no one will want to pay more for a hearing aid?

Do you enjoy receiving a surprise medical bill?  Neither do your patients.   The No Surprises Act is patient protection legislation that came into effect on January 1, 2022.   The act protects people from receiving unexpected medical bills and provides a process for resolving billing disputes.   Some points of interest from the Act include:  Medical

What’s the first step to growing your audiology practice, no matter what size it is now? Imagine you’ve decided to climb a mountain, say something challenging but doable like Mt. Washington in New Hampshire or Mt. Whitney in California. You’re at the base of the mountain and it’s a foggy or even snowy day. You’ve