Marketing And Positioning Strategies

You ever wonder why some practices take off and others just sort of scrape by? Five years ago, two practices signed on with MedPB within weeks of one another. What struck me at the time was how similar they were. Their offices were in sister cities, with similar demographics. There was about the same level

How do you prepare for the unexpected? Yes, it’s true, the last 18 months have taken us all by surprise. Yet while some people constantly ask, “When will it end?” Others have already discovered how to make it work no matter what gets thrown their way. Take Joan who had 3 practices in hard-hit Michigan.

What’s holding your practice back? Ever have a patient come to you who is struggling to hear only to discover they’d been sold a piece of junk or one that wasn’t programmed properly? It happens all the time. How about your marketing? How to avoid getting burned Ever gotten bad advice or paid for marketing

Skeptical with good reason With 25 years in audiology, the audiology practice owner had tried 4 different marketing firms. Firms that had turned up the pressure to sell him on marketing solutions that had pretty much fallen flat. Which left him, rightly so, feeling skeptical about whether any marketing firm could help his practice hit

What’s a quick and easy way to increase the number of hearing aids you sell? “The more time an audiologist spends with their patient, the more their sales go up, and the more patients they are able to help,” says Sampson. “At Sycle, as a company, the mission statement is very clear and it is

Why do patients wait, on average, seven years before seeking help with their hearing? They don’t see the urgency. They don’t understand how it connects to their overall health and the health of their brain. But what if you could show that urgency and monitor not only their hearing but their cognitive abilities? “It’s one

This past year has been both heartwarming and heart-wrenching. We’ve seen some practices not only recover from the COVID crisis but come back strong and have some of their best revenue-generating months ever. At the same time, we’ve seen a handful of practices go from profitable to struggling and, in some cases, shut their doors.

It used to be that people in audiology were pretty upbeat. Lately, for some practices, the mood has shifted from excited to anxious. What happened? There are significant developments in the industry that are upsetting audiologists. The first is the introduction of new, low-cost hearing aids and over-the-counter hearing devices. Then there are third-party negotiators