Marketing And Positioning Strategies

When you are considering improving the patient experience in your practice, think about this story. Improving your patient experience is similar to offering a stellar customer experience. During a recent MedPB company retreat, our team went on a scavenger hunt. One item on the list was to review their experience at The Store, in Warren,

What’s that ringing you hear at this time of year? For some, it’s just tinnitus acting up. But for most, it’s the sound of stores ringing up sales generated by Santa Claus. Sure he’s north of 65, wears his hair long, doesn’t own a razor, and wears funny clothes. But don’t overlook his success. Santa

Want more patients to find you online? Medical PPC can help. If you’ve done a search on Google in the last few months, you’ve seen that paid ads now dominate. Typically four ads appear at the top of the page and three at the bottom, squeezing organic (unpaid) listings into a few precious spots in

Karl Strom, Editor in Chief of Hearing Review, discusses the future of audiology in the post-pandemic world and how OTC will affect the future of the field. Watch the Webinar Here:

The Challenge: to Grow Your Audiology Practice Want to increase your revenue by 61% or more? If you could, how much more would that be in annual income, $150,000 or $300,000? Almost everyone we talk to says of course they want to grow their practice, but I wonder: Do they really mean it? Yes, I’m

For years now, audiology has been anticipating over-the-counter hearing aids. Some are even dreading it. And while OTC hearing aids are likely to bring change to the industry, it’s not likely to be the change you’re expecting. Here are some insights from our exclusive interview with Gary Rosenblum, President of Oticon. OTC will not be

Are turkeys gobbling up your hearing aid sales? I know it can feel that way over the Thanksgiving holidays. All of a sudden that steady stream of new patients goes dry and you’re left with an empty waiting room. With every one of your patients focused on turkey for Thanksgiving it wouldn’t be hard to

Want to know what keeps patients coming back and telling their friends about how great your practice is? The one that is five times more important than anything else? It’s their patient experience. I’m sure you never make the following mistake, but here’s what happened to me, when I got a call from my doctor

What Are Your Top 3 Priorities? The Covid-19 pandemic required hearing practices to become flexible and adapt like never before. Discover the biggest lessons one of the hearing community’s smartest minds learned during the pandemic. Exclusive Interview with Søren Hvidberg Nielsen, Widex USA President If you were a practice owner, what should you be focusing

Exclusive Interview with Eric Timm, CEO of WS Audiology USA Wholesale Discover the 3 ways Eric Timm suggests practices interact with patients to improve hearing aid sales. The lockdown gave us a way to reach additional patients. “Why is it that we’re kind of stuck on that kind of 26 to 31 or 32% penetration